Question:

Music in media is used to generate

A.

emotions

B.

rational

C.

Humour

D.

no appeal at all

Answer» a. emotions

Question:

What step makes design thinking different than the engineering design process?

A.

Define

B.

Empathize

C.

Ideate

D.

Prototype

Answer» b. Empathize

Question:

What is the meaning of “Built In” in TV Ads ?

A.

An advertising with a form of writing that appears on the screen to explain about a product.

B.

An advertisement that fills a portion of a segment in a TV program and usually equipped with some demo or tutorial to using the product.

C.

The advertising that usually used as a property stage.

D.

An advertisement that delivered by the host in the middle of program or event.

Answer» b. An advertisement that fills a portion of a segment in a TV program and usually equipped with some demo or tutorial to using the product.

Question:

Ethos appeals to which of the following?

A.

Facts

B.

Senses

C.

Morals

D.

Emotions

Answer» c. Morals

Question:

Under A Hierarchy – of – Effects Model of Creative Elements, which hierarchy includes Body Copy in it:

A.

Attention

B.

Interest

C.

Desire

D.

Action

Answer» c. Desire

Question:

People who identify as left-brain thinkers 

A.

Might feel that they have strong math and logic skills

B.

Feel that their talents are more on the creative side of things.

C.

They are No brainer

D.

They have Low IQ

Answer» a. Might feel that they have strong math and logic skills

Question:

Which of the following is an example of style?

A.

Education

B.

social media

C.

advertisement

D.

print

Answer» a. Education

Question:

In advertising, copy refers to the:

A.

Text, or words, used in an advertisement.

B.

Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text

C.

Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits to the headline and greater concept, in the instance of a print ad.

D.

Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits

Answer» c. Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits to the headline and greater concept, in the instance of a print ad.

Question:

Which of the following is an example of the mode of delivery?

A.

Script

B.

Press Release

C.

Online

D.

Sales

Answer» c. Online

Question:

____________ appeal make consumers laugh and create an emotional link with the product.

A.

Smile

B.

Laugh

C.

Humour

D.

Popularity

Answer» c. Humour