Question:

When you have a big story with a lot of elements, its best to use ___________________ to plan your story.

A.

The Lead Sentence

B.

The Inverted Pyramid

C.

The Maestro Method

D.

The Five News Values

Answer» c. The Maestro Method

Question:

A transparent box at the payment counter where the retailer stocks his chocolates, might urge a customer to buy a chocolate….

A.

Outdoor Advertising

B.

Point of Purchase Display

C.

print ad

D.

Product placements

Answer» b. Point of Purchase Display

Question:

Pick a brand that M. S. Dhoni is not a brand ambassador for

A.

Reliance Communication

B.

Garnier Men’s Facewash

C.

Mysore Sandal Soap

D.

Bharat Petroleum

Answer» b. Garnier Men’s Facewash

Question:

Good copywriters will always focus on:

A.

What benefits you will enjoy as the purchaser, not what features we, as the company, are providing.

B.

What benefits you will enjoy as the purchaser,

C.

Clients benefits

D.

Features of products

Answer» a. What benefits you will enjoy as the purchaser, not what features we, as the company, are providing.