Question:

……is a process of putting thoughts, ideas or information into a symbolic form.

A.

noise

B.

communication

C.

Encoding

D.

Decoding

Answer» c. Encoding

Question:

In the Inverted Pyramid writing style, where are the “Important Details” written?

A.

In the first sentence

B.

After the lead sentence

C.

At the very end of the story

D.

highlighting the climax

Answer» b. After the lead sentence

Question:

Something that moves someone to act, create, or feel an emotion is…

A.

creation

B.

motivation

C.

inspiration.

D.

determination.

Answer» c. inspiration.

Question:

Which of the following helps to structure writing so the audience fully understands the argument?

A.

Circle of Composition

B.

Rhetorical Triangle

C.

Rhetorical Circle

D.

Copywriting

Answer» b. Rhetorical Triangle

Question:

B2B Advertising is________

A.

Business to Business

B.

Business to Buyers

C.

Buyers to Buyers

D.

Brand to Brand

Answer» a. Business to Business

Question:

The Power of Associations:

A.

The most basic way to make people care

B.

Is used for Forming an enterprise

C.

The most basic way to make people care is to form an association between something they don’t care about and something they do.

D.

Hardly used in creative strategy development

Answer» c. The most basic way to make people care is to form an association between something they don’t care about and something they do.

Question:

Who is the target audience?

A.

a group of people who are most likely to want the product being advertised

B.

a group of people who are responsible for producing something

C.

a group of people who are in charge of the company advertising

D.

a group of people who loiter around in the malls

Answer» a. a group of people who are most likely to want the product being advertised

Question:

Who is not a brand ambassador for “Kalyan Jewellers”?

A.

Sonam Kapoor

B.

Katrina Kaif

C.

Jaya Bachchan

D.

Sara Ali Khan

Answer» d. Sara Ali Khan

Question:

Who is the brand ambassador for “Slice”?

A.

Katrina Kaif

B.

Hritik Roshan

C.

Parineeti Chopra

D.

Priyanka Chopra

Answer» a. Katrina Kaif

Question:

Unfair judgement of people based on looks, belief, or ethnic background.

A.

Biased

B.

Prejudice

C.

Stereotype

D.

Claim

Answer» c. Stereotype