Question:

What is In-Up-Down-Out means ?

A.

The voice of a conversation that is carried out directly in front of the microphone to create the impression of an indirect conversation (from a distance)

B.

The increment of sound gradually, from slowly then getting louder

C.

The music in radio ad goes into standard volume and then decreases, and disappears

D.

The music in radio ad goes into a standard volume and then becomes the background of the ad

Answer» c. The music in radio ad goes into standard volume and then decreases, and disappears

Question:

Which part of the plot ties up loose ends?

A.

climax

B.

resolution

C.

falling action

D.

rising action

Answer» b. resolution

Question:

Who has launched a special Tendulkar edition of a drink to honour Tendulkar 100th century ?

A.

CCD

B.

Starbucks

C.

Coca Cola

D.

Frooti

Answer» c. Coca Cola

Question:

If we make a creative brief, it must be contain by several things, except

A.

Key Insight

B.

Media Consideration

C.

Target Audience

D.

Body Copy

Answer» d. Body Copy

Question:

The creative strategy and the key execution details are spelled out in a document called:

A.

A Marketing Brief

B.

A media Brief

C.

A Financial Brief

D.

A creative brief.

Answer» d. A creative brief.

Question:

Young’s creative process: __

A.

Immersion – digestion – incubation – illumination – verification

B.

Digestion – incubation – illumination – verification – immersion

C.

Digestion – incubation – illumination – immersion – verification

D.

Illumination – immersion – verification- digestion – incubation

Answer» a. Immersion – digestion – incubation – illumination – verification

Question:

…… Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer.

A.

Surrogate Advertising

B.

Unique Selling Proposition

C.

Recall Advertising

D.

Reminder Advertising

Answer» b. Unique Selling Proposition

Question:

advertising agency is an _____________ organisation.

A.

Indepndent

B.

dependant

C.

inter linked

D.

Associated

Answer» a. Indepndent

Question:

BUY ONE TO HELP HEAL ONE What kind of a headlne is this

A.

Emotional Headline

B.

Directive Headline

C.

Benefit Headline

D.

Hornbowling Headline

Answer» b. Directive Headline

Question:

What type of stories dig deeper into the “Why” behind the “What”?

A.

Feature Stories

B.

Investigative Stories

C.

Event Stories

D.

Updates

Answer» b. Investigative Stories