Question:

There are some things money can’t buy, for everything else there’s ______.

A.

Visa

B.

American Express

C.

Mastercard

D.

Discover

Answer» c. Mastercard

Question:

How long should the incubation period should be?

A.

At least a week

B.

Unspecified

C.

Some months

D.

Between 2 – 3 weeks

Answer» b. Unspecified

Question:

Creative people:

A.

work hard

B.

work hard and continually to improve ideas and solutions, by making gradual alterations and refinements to their works

C.

work hard and continually to improve ideas and solutions

D.

work hard and continually to improve ideas and solutions, by making gradual

Answer» b. work hard and continually to improve ideas and solutions, by making gradual alterations and refinements to their works

Question:

A brief should inform about the:

A.

Solutions only

B.

Give direction only

C.

Details of sales

D.

Problem/challenge of the customer.

Answer» d. Problem/challenge of the customer.

Question:

Eat fresh.

A.

Panera

B.

Subway

C.

Quiznos

D.

Jimmy John’s

Answer» b. Subway

Question:

_____________ appeals are those directed towards emotional response to a threat that expresses some sort of danger

A.

Fear

B.

Emotional

C.

Humor

D.

Rational

Answer» a. Fear

Question:

What is contained in the Credit Title ?

A.

Dummy product that been advertised.

B.

An indirect advertisement such as soft campaign.

C.

Order of the names of supporters in the program & production team.

D.

A marker when the program is restarted or pausing.

Answer» c. Order of the names of supporters in the program & production team.

Question:

At what stage does he say you should begin to be self-critical?

A.

Elaboration

B.

Evaluation

C.

Incubation

D.

Insight

Answer» b. Evaluation

Question:

_______________ appeals are those directed towards mental agitations or excited states of feeling

A.

Moral

B.

Emotional

C.

Rational

D.

Fear

Answer» b. Emotional

Question:

A psychological basis that motivates the viewer toward the advertiser’s goals by titillating the viewer with actual or suggested nudity

A.

Sex appeal

B.

Rational appeal

C.

Emotional appeal

D.

Personal appeal

Answer» a. Sex appeal