Question:

Which of the following provides informational or educational articles?

A.

Magazine advertising

B.

Magazine content

C.

Fliers

D.

Social Media

Answer» b. Magazine content

Question:

_________________ process involves production of huge number of solutions for a specific problem (Idea) with emphasis being on the number of ideas.

A.

SCAMPER

B.

Mind Mapping

C.

Picture Prompts

D.

Brainstorming

Answer» d. Brainstorming

Question:

Zoom. Zoom. Zoom.

A.

Mazda

B.

Toyota

C.

Subaru

D.

Kia

Answer» a. Mazda

Question:

____________ in advertising refers to the text & words used in offline and online advertisements.

A.

Visual

B.

Copy

C.

Paragraph

D.

Sound

Answer» b. Copy

Question:

Which of these are NOT elements used in the Maestro Method?

A.

Infographics and Interviews

B.

Usefulness and Timeliness

C.

Layout and Design

D.

Copywriting and Copyediting

Answer» b. Usefulness and Timeliness

Question:

Which color is associated with health?

A.

red

B.

green

C.

orange

D.

yellow

Answer» b. green

Question:

Just do it!

A.

Nike

B.

Adidas

C.

Reebok

D.

Goodyear

Answer» a. Nike

Question:

methods of persuasion

A.

logos

B.

rhetorical appeals

C.

pathos

D.

ethos

Answer» b. rhetorical appeals

Question:

_____________ is about thinking of challenges visually so as to better comprehend the issue.

A.

Visualization

B.

Desirability

C.

Dreams

D.

Creative thinking

Answer» a. Visualization

Question:

Which of the following is NOT a “Speech and Event Story”?

A.

Athlete Feature

B.

Game Commentary

C.

Press Conference

D.

Election Coverage

Answer» a. Athlete Feature