Question:

science of producing written content for a company, person or product to sell or convince consumers to act

A.

rhetorical appeals

B.

published

C.

copywriting

D.

collateral

Answer» c. copywriting

Question:

……. is the percentage of media audience exposed at least once to the advertisers message during a specific time frame.

A.

reach

B.

frequency

C.

impact

D.

incidence point

Answer» a. reach

Question:

…….is a rational appeal.

A.

Sex

B.

Economy

C.

Humour

D.

Pride

Answer» b. Economy

Question:

what is copywriting?

A.

a business report

B.

an advertising medium

C.

peronal selling

D.

delivering words that get people to take some action

Answer» d. delivering words that get people to take some action

Question:

From these TV Ads, which one of the types of Ads that based on the placement on TV ?

A.

Opening Break Bumper / Closing Break Bumper

B.

Spot Ad

C.

Promo Ad

D.

Sponsorship Ad

Answer» a. Opening Break Bumper / Closing Break Bumper

Question:

A simple definition is that creativity is:

A.

the ability to think

B.

the ability to imagine

C.

the ability to invent something new

D.

The ability to think, imagine or invent something new

Answer» d. The ability to think, imagine or invent something new

Question:

One of the elements in the radio ad that have a function to give a sign that there are two sounds passing each other is called?

A.

Off Mike

B.

Cross Fade

C.

Fade In

D.

In-Up-Down-Under

Answer» b. Cross Fade

Question:

There are :

A.

Five method of creating a written briefing format for marketing brief

B.

Different ways of creating a written briefing format for marketing brief.

C.

Only one method of creating a written briefing format for marketing brief.

D.

Two methods method of creating a written briefing format for marketing brief

Answer» b. Different ways of creating a written briefing format for marketing brief.

Question:

Pathos appeals to which of the following?

A.

Morals

B.

Data

C.

Emotions

D.

Evidence

Answer» c. Emotions

Question:

According to the format approach, there is a radio ad copy that have a function to describing some information and usually used for public service ads. What is the name of that radio ad copy?

A.

Humor

B.

Direct Selling / Description

C.

Testimonial

D.

Educational

Answer» d. Educational