» Copywriting solved MCQs

An advertising brief is a:

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Question:

An advertising brief is a:

A.

Summary document

B.

Summary document providing information about the expectations associated with an advertising campaign so all parties know what is expected of them.

C.

Summary document providing information about the expectations of clients

D.

Research documents

Answer» b. Summary document providing information about the expectations associated with an advertising campaign so all parties know what is expected of them.

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

What is Subheadline?

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Question:

What is Subheadline?

A.

Detailed explanation of the printed ad copy to convince the reader

B.

Short sentences that interesting, and often made like a rhymes that are useful for attracting attention and at the same time can be remembered by the reader

C.

Complete information from the title that can explain the sentence in the ad title

D.

Main information of the printed ad copy

Answer» c. Complete information from the title that can explain the sentence in the ad title

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

This rule that journalists abide by, attempts to answer six questions with their reporting.

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Question:

This rule that journalists abide by, attempts to answer six questions with their reporting.

A.

Five W’s and H Rule

B.

The Rule of Thirds

C.

Five H’s and W

D.

Sunny 16 Rule

Answer» a. Five W’s and H Rule

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

USP means:

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Question:

USP means:

A.

Unique selling proposition

B.

Unique selling preposition

C.

Unique selling position

D.

Unique selling portion

Answer» a. Unique selling proposition

Note: The above multiple-choice question is for all general and Competitive Exams in India.