Question:

What is the first step of the creative process?

A.

Creativity

B.

Brainwave

C.

Rainstorm

D.

Brainstorm

Answer» d. Brainstorm

Question:

copywriting is the art of spreading marketing information through

A.

Various media

B.

letters

C.

door to door

D.

vendors

Answer» a. Various media

Question:

The copywriting designed to educate the citizens about the Government’s policies is called

A.

Commercial ad

B.

social ad

C.

political ad

D.

luxury ad

Answer» c. political ad

Question:

Which business is the following slogan for: “Have it Your Way”

A.

Subway

B.

McDonald’s

C.

Burger King

D.

Chick fil A

Answer» c. Burger King

Question:

An advertising brief is a:

A.

Summary document

B.

Summary document providing information about the expectations associated with an advertising campaign so all parties know what is expected of them.

C.

Summary document providing information about the expectations of clients

D.

Research documents

Answer» b. Summary document providing information about the expectations associated with an advertising campaign so all parties know what is expected of them.

Question:

Writing copy for executives requires_______________

A.

Collect information

B.

Deliver the real solution

C.

Research the company

D.

Most valuable commodity

Answer» c. Research the company

Question:

What is Subheadline?

A.

Detailed explanation of the printed ad copy to convince the reader

B.

Short sentences that interesting, and often made like a rhymes that are useful for attracting attention and at the same time can be remembered by the reader

C.

Complete information from the title that can explain the sentence in the ad title

D.

Main information of the printed ad copy

Answer» c. Complete information from the title that can explain the sentence in the ad title

Question:

This rule that journalists abide by, attempts to answer six questions with their reporting.

A.

Five W’s and H Rule

B.

The Rule of Thirds

C.

Five H’s and W

D.

Sunny 16 Rule

Answer» a. Five W’s and H Rule

Question:

USP means:

A.

Unique selling proposition

B.

Unique selling preposition

C.

Unique selling position

D.

Unique selling portion

Answer» a. Unique selling proposition

Question:

The most important part of the broadcast news story that sets the tone for al that follows.

A.

Headline

B.

Tagline

C.

Lead

D.

Quote

Answer» c. Lead