The marketing services agencies includes?
The marketing services agencies includes? A. Marketing consulting firms B. Media firms C. Marketing research firmsD. All of above
The marketing services agencies includes? A. Marketing consulting firms B. Media firms C. Marketing research firmsD. All of above
The ‘Millennial’ are also classified as? A. generation XB. generation Y C. baby boomers D. both a and b
The process of introducing a new product into market is called? A. commercialization B. market testing C. free test markets D. uncontrolled test markets
The pricing strategy in which the company determines price it will make the targeted return is classified as? A. target return pricing B. markup return pricing C. learning pricing D. marginal pricing
The customers of products or services in product life cycles introductory stage are classified as? A. innovators B. early adopters C. middle majority D. laggards
The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as? A. experience curve B. learning curve C. costing curve D. pricing curve
The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as? A. inbound promotion B. outbound promotion C. organizational promotionD. consumer promotions
The business buying situation in which the buyer reorders same order again and again on routine basis is? A. new task B. modified rebuyC. straight rebuy D. solutions selling
In BCG growth share matrix, the horizontal axis represents? A. Market growth rateB. Relative market share C. Portfolio analysis D. Both b & c
The cost based pricing strategy is also called? A. product driven B. customer driven C. economy driven D. cost driven