A. Marketing consulting firms
B. Media firms
C. Marketing research firms
D. All of above
The marketing services agencies includes? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. generation X
B. generation Y
C. baby boomers
D. both a and b
The ‘Millennial’ are also classified as? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. commercialization
B. market testing
C. free test markets
D. uncontrolled test markets
The process of introducing a new product into market is called? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. target return pricing
B. markup return pricing
C. learning pricing
D. marginal pricing
A. innovators
B. early adopters
C. middle majority
D. laggards
A. experience curve
B. learning curve
C. costing curve
D. pricing curve
A. inbound promotion
B. outbound promotion
C. organizational promotion
D. consumer promotions
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling
A. Market growth rate
B. Relative market share
C. Portfolio analysis
D. Both b & c
In BCG growth share matrix, the horizontal axis represents? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. product driven
B. customer driven
C. economy driven
D. cost driven
The cost based pricing strategy is also called? Read More »
Consumer Markets and Buyer Behavior, Marketing Mcqs