The marketing services agencies includes?
A. Marketing consulting firms
B. Media firms
C. Marketing research firms
D. All of above
Consumer Markets and Buyer Behavior
The ‘Millennial’ are also classified as?
The ‘Millennial’ are also classified as?
A. generation X
B. generation Y
C. baby boomers
D. both a and b
The process of introducing a new product into market is called?
The process of introducing a new product into market is called?
A. commercialization
B. market testing
C. free test markets
D. uncontrolled test markets
The pricing strategy in which the company determines price it will make the targeted return is classified as?
The pricing strategy in which the company determines price it will make the targeted return is classified as?
A. target return pricing
B. markup return pricing
C. learning pricing
D. marginal pricing
The customers of products or services in product life cycles introductory stage are classified as?
The customers of products or services in product life cycles introductory stage are classified as?
A. innovators
B. early adopters
C. middle majority
D. laggards
The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as?
The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as?
A. experience curve
B. learning curve
C. costing curve
D. pricing curve
The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
A. inbound promotion
B. outbound promotion
C. organizational promotion
D. consumer promotions
The business buying situation in which the buyer reorders same order again and again on routine basis is?
The business buying situation in which the buyer reorders same order again and again on routine basis is?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling
In BCG growth share matrix, the horizontal axis represents?
In BCG growth share matrix, the horizontal axis represents?
A. Market growth rate
B. Relative market share
C. Portfolio analysis
D. Both b & c
The cost based pricing strategy is also called?
The cost based pricing strategy is also called?
A. product driven
B. customer driven
C. economy driven
D. cost driven