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Consumer Markets and Buyer Behavior

The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as?

July 17, 2022August 25, 2021 by admin
The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as?

A. pre-approach
B. sales nomination
C. qualifying
D. prospecting

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The business buying process starts with the?

July 17, 2022August 25, 2021 by admin
The business buying process starts with the?

A. problem recognition
B. general need description
C. product specification
D. supplier search

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

In business buying process, the group who furnish the information to evaluate alternatives is classified as?

July 18, 2022August 25, 2021 by admin
In business buying process, the group who furnish the information to evaluate alternatives is classified as?

A. user
B. influencer
C. decider and gatekeeper
D. buyer

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The perceptions of the customer about the value of products are considered to set the?

July 17, 2022August 25, 2021 by admin
The perceptions of the customer about the value of products are considered to set the?

A. floor for cost
B. ceiling for prices
C. floor for prices
D. ceiling for cost

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The pricing strategy in which the standard markup is added into the cost of market offering is classified as?

July 17, 2022August 25, 2021 by admin
The pricing strategy in which the standard markup is added into the cost of market offering is classified as?

A. marginal pricing
B. cost plus pricing
C. markup pricing
D. both b and c

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The roughly and detailed estimation of market size, product price and development costs is classified as?

July 17, 2022August 25, 2021 by admin
The roughly and detailed estimation of market size, product price and development costs is classified as?

A. write-down
B. write-up
C. follow-up screening
D. follow-up testing

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

A company’s microenvironment, the ‘media publics’ consists of?

July 18, 2022August 25, 2021 by admin
A company’s microenvironment, the ‘media publics’ consists of?

A. newspapers
B. blogs
C. internet media
D. all of above

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

The Macro environment does not includes?

July 17, 2022August 25, 2021 by admin
The Macro environment does not includes?

A. Technological factors
B. The marketing intermediaries
C. Political factors
D. Both a and c

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

All the individuals and units involved in purchasing process are classified as?

July 18, 2022August 25, 2021 by admin
All the individuals and units involved in purchasing process are classified as?

A. buying center
B. influencers
C. deciders
D. gatekeepers

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs

If the fixed cost is $250000, variable cost is $30 and price is $40?

July 18, 2022August 25, 2021 by admin
If the fixed cost is $250000, variable cost is $30 and price is $40?

A. 40000
B. 35000
C. 30000
D. 25000

Categories Consumer Markets and Buyer Behavior, Marketing Mcqs
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