A. pre-approach
B. sales nomination
C. qualifying
D. prospecting
A. problem recognition
B. general need description
C. product specification
D. supplier search
The business buying process starts with the? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. user
B. influencer
C. decider and gatekeeper
D. buyer
A. floor for cost
B. ceiling for prices
C. floor for prices
D. ceiling for cost
The perceptions of the customer about the value of products are considered to set the? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. marginal pricing
B. cost plus pricing
C. markup pricing
D. both b and c
A. write-down
B. write-up
C. follow-up screening
D. follow-up testing
A. newspapers
B. blogs
C. internet media
D. all of above
A company’s microenvironment, the ‘media publics’ consists of? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. Technological factors
B. The marketing intermediaries
C. Political factors
D. Both a and c
The Macro environment does not includes? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. buying center
B. influencers
C. deciders
D. gatekeepers
All the individuals and units involved in purchasing process are classified as? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. 40000
B. 35000
C. 30000
D. 25000
If the fixed cost is $250000, variable cost is $30 and price is $40? Read More »
Consumer Markets and Buyer Behavior, Marketing Mcqs