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Consumer Markets and Buyer Behavior

The employees of company can also contribute in idea generation and this source can be best classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The employees of company can also contribute in idea generation and this source can be best classified as?

A. internal idea sources
B. external idea sources
C. off shoring ideas
D. outdated ideas

The employees of company can also contribute in idea generation and this source can be best classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?

A. customer sales force structure
B. product sales force structure
C. indirect sales force structure
D. territorial sales force structure

The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The pricing strategy in which the products are differentiated on the basis of value added features is classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The pricing strategy in which the products are differentiated on the basis of value added features is classified as?

A. differentiated pricing
B. competitive pricing
C. value added pricing
D. quality added pricing

The pricing strategy in which the products are differentiated on the basis of value added features is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?

A. point of purchase promotion
B. trade promotion
C. event promotion
D. off deal promotion

The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs