The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon
Consumer Markets and Buyer Behavior
The strategy of distribution in which seller allow certain outlets to sell its product is classified as?
The strategy of distribution in which seller allow certain outlets to sell its product is classified as?
A. exclusive distribution
B. inclusive distribution
C. selective distribution
D. intensive distribution
The organization’s buying behaviors of raw materials for production purposes is called?
The organization’s buying behaviors of raw materials for production purposes is called?
A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance
The business buying situation in which the buyer reorders the same product is classified as?
The business buying situation in which the buyer reorders the same product is classified as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling
The stage in buying behavior which follows the reviews of supplier proposals by business buyer is?
The stage in buying behavior which follows the reviews of supplier proposals by business buyer is?
A. supplier selection
B. proposal solicitation
C. supplier search
D. order-routine specification
The pricing strategy which provides the right combination of good service and quality at fair price is classified as?
The pricing strategy which provides the right combination of good service and quality at fair price is classified as?
A. good value pricing
B. cost plus pricing
C. value added pricing
D. quality based pricing
In business buying process, the group who has formal authority of supplier selection is classified as?
In business buying process, the group who has formal authority of supplier selection is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer
The new product development proposes screening framework as?
The new product development proposes screening framework as?
A. real-worth doing-win
B. win-real-worth doing
C. worth doing-real-win
D. real-win-worth doing
The value creating activities carried by internal departments of company are classified as?
The value creating activities carried by internal departments of company are classified as?
A. Value chain
B. Value delivery network
C. Portfolio analysis
D. None of above
The logistic network through which the unwanted or excess products by resellers or consumers is classified as?
The logistic network through which the unwanted or excess products by resellers or consumers is classified as?
A. inbound distribution
B. outbound distribution
C. forward distribution
D. reverse distribution