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Consumer Markets and Buyer Behavior

The trial amount of any market offering for limited time before full introduction in market is classified as?

The trial amount of any market offering for limited time before full introduction in market is classified as?

A. premium
B. advertising specialties
C. sample
D. coupon

The trial amount of any market offering for limited time before full introduction in market is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The strategy of distribution in which seller allow certain outlets to sell its product is classified as?

The strategy of distribution in which seller allow certain outlets to sell its product is classified as?

A. exclusive distribution
B. inclusive distribution
C. selective distribution
D. intensive distribution

The strategy of distribution in which seller allow certain outlets to sell its product is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The stage in buying behavior which follows the reviews of supplier proposals by business buyer is?

The stage in buying behavior which follows the reviews of supplier proposals by business buyer is?

A. supplier selection
B. proposal solicitation
C. supplier search
D. order-routine specification

The stage in buying behavior which follows the reviews of supplier proposals by business buyer is? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The pricing strategy which provides the right combination of good service and quality at fair price is classified as?

The pricing strategy which provides the right combination of good service and quality at fair price is classified as?

A. good value pricing
B. cost plus pricing
C. value added pricing
D. quality based pricing

The pricing strategy which provides the right combination of good service and quality at fair price is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The logistic network through which the unwanted or excess products by resellers or consumers is classified as?

The logistic network through which the unwanted or excess products by resellers or consumers is classified as?

A. inbound distribution
B. outbound distribution
C. forward distribution
D. reverse distribution

The logistic network through which the unwanted or excess products by resellers or consumers is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs