In business buying process, the participants involved are?
A. user
B. influencer
C. decider and gatekeeper
D. buyer
Consumer Markets and Buyer Behavior
To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling
The pricing strategy in which the price set must cover the product cost plus target profit is classified as?
The pricing strategy in which the price set must cover the product cost plus target profit is classified as?
A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing
The growth share matrix divides SBU’s in
The growth share matrix divides SBU’s in
A. 2 types
B. 3 types
C. 4 types
D. 5 types
The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?
The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?
A. nominal selling
B. territorial selling
C. team selling
D. group selling
The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as?
The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as?
A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance
In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called?
In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called?
A. sample
B. coupon
C. premium
D. cash refunds
The stage in which the business buyer invites supplier to submit proposals is classified as?
The stage in which the business buyer invites supplier to submit proposals is classified as?
A. supplier selection
B. proposal solicitation
C. supplier search
D. order specification
The business buying situation in which the order is placed for first time is?
The business buying situation in which the order is placed for first time is?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling
The firm can obtain new product by?
The firm can obtain new product by?
A. acquisition
B. repetition
C. merger
D. new packaging of product