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Consumer Markets and Buyer Behavior

To avoid complex buying situation, the buying of packaged solution from single seller is considered as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
To avoid complex buying situation, the buying of packaged solution from single seller is considered as?

A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling

To avoid complex buying situation, the buying of packaged solution from single seller is considered as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The pricing strategy in which the price set must cover the product cost plus target profit is classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The pricing strategy in which the price set must cover the product cost plus target profit is classified as?

A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing

The pricing strategy in which the price set must cover the product cost plus target profit is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?

A. nominal selling
B. territorial selling
C. team selling
D. group selling

The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as?

A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance

The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs

In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called?

Consumer Markets and Buyer Behavior, Marketing Mcqs /
In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called?

A. sample
B. coupon
C. premium
D. cash refunds

In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called? Read More »

Consumer Markets and Buyer Behavior, Marketing Mcqs