A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement
The ‘marketing strategy statement’ first part consists of? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. product classes
B. product forms
C. branding
D. product perception
The standard shape of curve of product life cycle is mostly followed by? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. introductory stage
B. business analysis stage
C. market analysis stage
D. product marketing stage
A. Place
B. Product
C. Price
D. Promotion
Public relations’ can be classified as? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. freight on board origin pricing
B. zone pricing
C. basing point pricing
D. uniform delivered pricing
A. real
B. win
C. worth doing
D. less worthy
A. user
B. influencer
C. decider and gatekeeper
D. buyer
A. idea generation
B. product development
C. idea screening
D. business screening
The second step in new product development is? Read More »
Consumer Markets and Buyer Behavior, Marketing McqsA. promotional pricing
B. short term pricing
C. quick pricing
D. cyclical pricing
A. user
B. influencer
C. decider and gatekeeper
D. buyer
In business buying process, the one who uses the product is called? Read More »
Consumer Markets and Buyer Behavior, Marketing Mcqs