The ‘marketing strategy statement’ first part consists of?
The ‘marketing strategy statement’ first part consists of? A. target market B. planned value proposition C. sales, profit goals, market share D. developing mission statement
The ‘marketing strategy statement’ first part consists of? A. target market B. planned value proposition C. sales, profit goals, market share D. developing mission statement
The standard shape of curve of product life cycle is mostly followed by? A. product classesB. product forms C. branding D. product perception
The PLC stage in which recently developed product is made available to customers for first time purchase is called? A. introductory stage B. business analysis stage C. market analysis stage D. product marketing stage
Public relations’ can be classified as? A. Place B. Product C. PriceD. Promotion
The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as? A. freight on board origin pricingB. zone pricing C. basing point pricing D. uniform delivered pricing
According to ‘real-win-worth doing’ proposition, company analysis about competitive advantage is part of? A. realB. win C. worth doing D. less worthy
In business buying process, the group having informal or formal power of approving suppliers is classified as? A. user B. influencerC. decider and gatekeeper D. buyer
The second step in new product development is? A. idea generation B. product developmentC. idea screening D. business screening
The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as? A. promotional pricing B. short term pricing C. quick pricing D. cyclical pricing
In business buying process, the one who uses the product is called? A. user B. influencer C. decider and gatekeeper D. buyer