Question:

while in _ stage of FLC the consumer is likely to buy baby food, diapers, chech and cough medication.

A.

post parenthood

B.

Bachelorhood

C.

parenthood

D.

dissolution

Answer» c. parenthood

Question:

_ are the first to adopt. They like to try out new products.

A.

Early adopters

B.

Innovators

C.

Laggards

D.

Late majority

Answer» b. Innovators

Question:

consumers accept word of mouth suggestions when _

A.

discount is offered

B.

a celebrity is endorcing the product

D.

products can be tested and tried

Answer» d. products can be tested and tried

Question:

_ is the fifth step of adoption process

A.

acculturation

B.

adoption

C.

enculturation

D.

diffusion

Answer» b. adoption

Question:

_ deals with consumption & possession.

A.

identity

B.

Consumer materialism

C.

individuation

D.

culture

Answer» b. Consumer materialism

Question:

_ is a micro process that focuses on stages through which consumer passes when deciding to accept or reject a product

A.

adoption

B.

diffucion

C.

metamorphosis

D.

laggards

Answer» a. adoption

Question:

_ category of innovation is where there are major changes in behaviour eg. TV, mobile phones.

A.

Continuous innovation

B.

Primary innovation

C.

Dynamic Continuous Innovation

D.

Discontinuous Innovation

Answer» d. Discontinuous Innovation

Question:

In family decision making, _ are those family members who control the flow of information about a product/service thus influencing the decisions of other family members.

A.

Gatekeepers

B.

influencers

C.

Gatekeepers

D.

buyers

Answer» a. Gatekeepers

Question:

_ influences diffucion process & is degree to which a new product is capable of being tried on a limited basis.

A.

awareness

B.

sustanability

C.

Triability

D.

observability

Answer» c. Triability

Question:

In family decision making, _ are those family members who use or consume a particular product or service.

A.

users

B.

Gatekeepers

C.

buyers

D.

Preparers

Answer» a. users