» Consumer Behaviour solved MCQs

» Consumer Behaviour solved MCQs

while in _ stage of FLC the consumer is likely to buy baby food, diapers, chech and cough medication.

Question:

while in _ stage of FLC the consumer is likely to buy baby food, diapers, chech and cough medication.

A.
post parenthood
B.
Bachelorhood
C.
parenthood
D.
dissolution
Answer» c. parenthood

Note: The above multiple-choice question is for all general and Competitive Exams in India.

Read More while in _ stage of FLC the consumer is likely to buy baby food, diapers, chech and cough medication.
» Consumer Behaviour solved MCQs

_ are the first to adopt. They like to try out new products.

Question:

_ are the first to adopt. They like to try out new products.

A.
Early adopters
B.
Innovators
C.
Laggards
D.
Late majority
Answer» b. Innovators

Note: The above multiple-choice question is for all general and Competitive Exams in India.

Read More _ are the first to adopt. They like to try out new products.
» Consumer Behaviour solved MCQs

consumers accept word of mouth suggestions when _

Question:

consumers accept word of mouth suggestions when _

A.
discount is offered
B.
a celebrity is endorcing the product
D.
products can be tested and tried
Answer» d. products can be tested and tried

Note: The above multiple-choice question is for all general and Competitive Exams in India.

Read More consumers accept word of mouth suggestions when _
» Consumer Behaviour solved MCQs

_ is the fifth step of adoption process

Question:

_ is the fifth step of adoption process

A.
acculturation
B.
adoption
C.
enculturation
D.
diffusion
Answer» b. adoption

Note: The above multiple-choice question is for all general and Competitive Exams in India.

Read More _ is the fifth step of adoption process
» Consumer Behaviour solved MCQs

_ deals with consumption & possession.

Question:

_ deals with consumption & possession.

A.
identity
B.
Consumer materialism
C.
individuation
D.
culture
Answer» b. Consumer materialism

Note: The above multiple-choice question is for all general and Competitive Exams in India.

Read More _ deals with consumption & possession.
» Consumer Behaviour solved MCQs

_ is a micro process that focuses on stages through which consumer passes when deciding to accept or reject a product

Question:

_ is a micro process that focuses on stages through which consumer passes when deciding to accept or reject a product

A.
adoption
B.
diffucion
C.
metamorphosis
D.
laggards
Answer» a. adoption

Note: The above multiple-choice question is for all general and Competitive Exams in India.

Read More _ is a micro process that focuses on stages through which consumer passes when deciding to accept or reject a product
» Consumer Behaviour solved MCQs

_ category of innovation is where there are major changes in behaviour eg. TV, mobile phones.

Question:

_ category of innovation is where there are major changes in behaviour eg. TV, mobile phones.

A.
Continuous innovation
B.
Primary innovation
C.
Dynamic Continuous Innovation
D.
Discontinuous Innovation
Answer» d. Discontinuous Innovation

Note: The above multiple-choice question is for all general and Competitive Exams in India.

Read More _ category of innovation is where there are major changes in behaviour eg. TV, mobile phones.
» Consumer Behaviour solved MCQs

In family decision making, _ are those family members who control the flow of information about a product/service thus influencing the decisions of other family members.

Question:

In family decision making, _ are those family members who control the flow of information about a product/service thus influencing the decisions of other family members.

A.
Gatekeepers
B.
influencers
C.
Gatekeepers
D.
buyers
Answer» a. Gatekeepers

Note: The above multiple-choice question is for all general and Competitive Exams in India.

Read More In family decision making, _ are those family members who control the flow of information about a product/service thus influencing the decisions of other family members.
» Consumer Behaviour solved MCQs

_ influences diffucion process & is degree to which a new product is capable of being tried on a limited basis.

Question:

_ influences diffucion process & is degree to which a new product is capable of being tried on a limited basis.

A.
awareness
B.
sustanability
C.
Triability
D.
observability
Answer» c. Triability

Note: The above multiple-choice question is for all general and Competitive Exams in India.

Read More _ influences diffucion process & is degree to which a new product is capable of being tried on a limited basis.
» Consumer Behaviour solved MCQs

In family decision making, _ are those family members who use or consume a particular product or service.

Question:

In family decision making, _ are those family members who use or consume a particular product or service.

A.
users
B.
Gatekeepers
C.
buyers
D.
Preparers
Answer» a. users

Note: The above multiple-choice question is for all general and Competitive Exams in India.

Read More In family decision making, _ are those family members who use or consume a particular product or service.

while in _ stage of FLC the consumer is likely to buy baby food, diapers, chech and cough medication.

_ are the first to adopt. They like to try out new products.

consumers accept word of mouth suggestions when _

_ is the fifth step of adoption process

_ deals with consumption & possession.

_ is a micro process that focuses on stages through which consumer passes when deciding to accept or reject a product

_ category of innovation is where there are major changes in behaviour eg. TV, mobile phones.

In family decision making, _ are those family members who control the flow of information about a product/service thus influencing the decisions of other family members.

_ influences diffucion process & is degree to which a new product is capable of being tried on a limited basis.

In family decision making, _ are those family members who use or consume a particular product or service.