A. unit metrics
B. procedural metrics
C. marketing external metrics
D. sampling metrics
The ‘consumer’s satisfaction’ level is classified as ___________? Read More »
Conducting Marketing Research, Marketing McqsA. completely unstructured
B. word association
C. sentence completion
D. thematic appreciation test
A. quality metrics
B. loyalty metrics
C. internal marketing metrics
D. perceived metrics
In marketing metrics, the ‘willingness to change’ is best classified as __________? Read More »
Conducting Marketing Research, Marketing McqsA. survey research
B. focus group researcher
C. ethnographic research
D. observational research
A. marketing decision support system
B. sampling decision support system
C. planning support system
D. marketing support system
A. sampling size
B. sampling procedure
C. sampling unit
D. sampling scale
In sampling plan, the question ‘To whom should we survey?’ is the part of __________? Read More »
Conducting Marketing Research, Marketing McqsA. define problem
B. stating research objectives
C. deciding research approach
D. both A and B
The first step in marketing research process is to Read More »
Conducting Marketing Research, Marketing McqsA. ethnographic research
B. demographic research
C. psychographic research
D. geographical research
A. internal marketing metrics
B. perceived metrics
C. quality metrics
D. loyalty metrics
In marketing, the ‘Relative Employee Satisfaction’ is best classified as __________? Read More »
Conducting Marketing Research, Marketing Mcqs