Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by whitelisting our website.

Conducting Marketing Research

The decision made about the research approaches, data sources and sampling plan is included in__________?

Conducting Marketing Research, Marketing Mcqs /
The decision made about the research approaches, data sources and sampling plan is included in__________?

A. research plan development
B. problem definition
C. deciding mission statement
D. reporting of findings

The decision made about the research approaches, data sources and sampling plan is included in__________? Read More »

Conducting Marketing Research, Marketing Mcqs

The technique in which respondents are presented with a picture and to write what they think about the picture is called?

Conducting Marketing Research, Marketing Mcqs /
The technique in which respondents are presented with a picture and to write what they think about the picture is called?

A. thematic appreciation test
B. story appreciation test
C. graphic appreciation test
D. word appreciation test

The technique in which respondents are presented with a picture and to write what they think about the picture is called? Read More »

Conducting Marketing Research, Marketing Mcqs

The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called _________?

Conducting Marketing Research, Marketing Mcqs /
The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called _________?

A. visualizations
B. personifications
C. laddering
D. associations

The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called _________? Read More »

Conducting Marketing Research, Marketing Mcqs

A company’s overall financial health of brand and future customer perspective is classified as ____________?

Conducting Marketing Research, Marketing Mcqs /
A company’s overall financial health of brand and future customer perspective is classified as ____________?

A. unit dashboards
B. brand metrics pathway
C. marketing dashboards
D. stakeholder’s dashboards

A company’s overall financial health of brand and future customer perspective is classified as ____________? Read More »

Conducting Marketing Research, Marketing Mcqs

An analysis of long term marketing impacts through measuring brand equity is called _________?

Conducting Marketing Research, Marketing Mcqs /
An analysis of long term marketing impacts through measuring brand equity is called _________?

A. customer’s metrics pathway
B. unit metrics pathway
C. cash-flow metrics pathway
D. brand metrics pathway

An analysis of long term marketing impacts through measuring brand equity is called _________? Read More »

Conducting Marketing Research, Marketing Mcqs

The technique of asking in which the researcher is asked to write first word to come in mind is classified as ____________?

Conducting Marketing Research, Marketing Mcqs /
The technique of asking in which the researcher is asked to write first word to come in mind is classified as ____________?

A. word appreciation test
B. graphic appreciation test
C. completely unstructured
D. word association

The technique of asking in which the researcher is asked to write first word to come in mind is classified as ____________? Read More »

Conducting Marketing Research, Marketing Mcqs