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Conducting Marketing Research

The record of satisfaction of company’s employees, suppliers and distributors is the part of __________?

Conducting Marketing Research, Marketing Mcqs /
The record of satisfaction of company’s employees, suppliers and distributors is the part of __________?

A. stakeholder performance scorecard
B. marketing dashboards
C. customer performance scorecard
D. market performance record

The record of satisfaction of company’s employees, suppliers and distributors is the part of __________? Read More »

Conducting Marketing Research, Marketing Mcqs

The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?

Conducting Marketing Research, Marketing Mcqs /
The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?

A. marketing-mix modeling
B. customer-mix modeling
C. data-mix modeling
D. market oriented research

The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________? Read More »

Conducting Marketing Research, Marketing Mcqs

The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called ___________?

Conducting Marketing Research, Marketing Mcqs /
The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called ___________?

A. close-ended questions
B. rating scale
C. open-ended questions
D. stratified sampling

The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called ___________? Read More »

Conducting Marketing Research, Marketing Mcqs

The unstructured technique that allows a possible range of responses is classified as ________?

Conducting Marketing Research, Marketing Mcqs /
The unstructured technique that allows a possible range of responses is classified as ________?

A. quantitative measures
B. qualitative measures
C. open-ended questionnaire
D. close-ended questionnaire

The unstructured technique that allows a possible range of responses is classified as ________? Read More »

Conducting Marketing Research, Marketing Mcqs

The research type in which the researchers can collect data by observing the relevant factors is called __________?

Conducting Marketing Research, Marketing Mcqs /
The research type in which the researchers can collect data by observing the relevant factors is called __________?

A. demographic research
B. psychographic research
C. ethnographic research
D. observational research

The research type in which the researchers can collect data by observing the relevant factors is called __________? Read More »

Conducting Marketing Research, Marketing Mcqs

In sampling plan, the question ‘how many people the Company should survey’ is the part of _____________?

Conducting Marketing Research, Marketing Mcqs /
In sampling plan, the question ‘how many people the Company should survey’ is the part of _____________?

A. sampling size
B. sampling unit
C. sampling scale
D. sampling procedure

In sampling plan, the question ‘how many people the Company should survey’ is the part of _____________? Read More »

Conducting Marketing Research, Marketing Mcqs

The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?

Conducting Marketing Research, Marketing Mcqs /
The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?

A. open-ended questionnaire
B. close-ended questionnaire
C. quantitative measures
D. qualitative measures

The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________? Read More »

Conducting Marketing Research, Marketing Mcqs