A. rating scale
B. ranking scale
C. distribution scale
D. intention scale
A. multiple choice
B. dichotomous
C. semantic differential
D. Likert scale
A. marketing external metrics
B. sampling metrics
C. unit metrics
D. procedural metrics
The ‘market share value’ is best classified as ___________? Read More »
Conducting Marketing Research, Marketing McqsA. primary data sources
B. secondary data sources
C. external marketing
D. internal marketing
A. specialty line marketing firms
B. designed researches
C. customer oriented research firms
D. syndicated research firms
The ‘field-service firm’ is an example of __________? Read More »
Conducting Marketing Research, Marketing McqsA. develop research plan
B. defining research objectives
C. analyzing market offerings
D. storing the findings
The second step in marketing research process is to __________? Read More »
Conducting Marketing Research, Marketing McqsA. custom marketing research firms
B. designed researches
C. customer oriented research firms
D. None of above
A. unit metrics
B. procedural metrics
C. marketing external metrics
D. sampling metrics
The ‘Relative Perceived Quality’ is classified as ___________? Read More »
Conducting Marketing Research, Marketing McqsA. marketing dashboards
B. customer dashboards
C. stakeholder’s dashboards
D. unit dashboards
A. indicated service firms
B. syndicated research firms
C. research firms
D. special marketing firms
The companies which collect trade and consumer information are classified as _________? Read More »
Conducting Marketing Research, Marketing Mcqs