Conducting Marketing Research Archives

The fifth step in the marketing research process is __________?

Conducting Marketing Research, Marketing Mcqs / admin

The fifth step in the marketing research process is __________?

A. presenting the market data
B. presenting the findings
C. presenting the competitor’s offering
D. presenting marketing plan

The fifth step in the marketing research process is __________? Read More »

The researchers sampling plan consists of _______?

Conducting Marketing Research, Marketing Mcqs / admin

The researchers sampling plan consists of _______?

A. sampling unit
B. sampling size
C. sampling procedure
D. all of the above

The researchers sampling plan consists of _______? Read More »

Conducting Marketing Research, Marketing Mcqs

The technique of asking respondents to complete the given story is called _________?

Conducting Marketing Research, Marketing Mcqs / admin

The technique of asking respondents to complete the given story is called _________?

A. sentence completion
B. story completion
C. completely unstructured
D. word association

The technique of asking respondents to complete the given story is called _________? Read More »

Conducting Marketing Research, Marketing Mcqs

The record that shows how company is performing year after year is classified as _________?

Conducting Marketing Research, Marketing Mcqs / admin

The record that shows how company is performing year after year is classified as _________?

A. customer performance scorecard
B. market performance record
C. stakeholder performance scorecard
D. marketing dashboards

The record that shows how company is performing year after year is classified as _________? Read More »

Conducting Marketing Research, Marketing Mcqs

The systematic design which analysis and report the data is called _________?

Conducting Marketing Research, Marketing Mcqs / admin

The systematic design which analysis and report the data is called _________?

A. systematic research
B. research validity
C. marketing research
D. research process

The systematic design which analysis and report the data is called _________? Read More »

Conducting Marketing Research, Marketing Mcqs

The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as ___________?

Conducting Marketing Research, Marketing Mcqs / admin

The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as ___________?

A. stakeholder satisfaction pathway
B. company metrics pathway
C. customer’s metrics pathway
D. unit metrics pathway

The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as ___________? Read More »

Conducting Marketing Research, Marketing Mcqs

The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as _________?

Conducting Marketing Research, Marketing Mcqs / admin

The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as _________?

A. projective techniques
B. graphic projection
C. situation projection
D. picture projection

The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as _________? Read More »

Conducting Marketing Research, Marketing Mcqs

In close-ended question in which the question with three or more possible answers is classified as ________?

Conducting Marketing Research, Marketing Mcqs / admin

In close-ended question in which the question with three or more possible answers is classified as ________?

A. semantic differential
B. Likert scale
C. multiple choice
D. dichotomous

In close-ended question in which the question with three or more possible answers is classified as ________? Read More »

Conducting Marketing Research, Marketing Mcqs

The type of question which consists of an importance scale for some attributes and respondents is classified as ________?

Conducting Marketing Research, Marketing Mcqs / admin

The type of question which consists of an importance scale for some attributes and respondents is classified as ________?

A. semantic differential
B. importance scale
C. multidimensional scale
D. least important scale

The type of question which consists of an importance scale for some attributes and respondents is classified as ________? Read More »

Conducting Marketing Research, Marketing Mcqs

In close-ended question, the use of scale having two bipolar words to record response of respondent’s is classified as _________?

Conducting Marketing Research, Marketing Mcqs / admin

In close-ended question, the use of scale having two bipolar words to record response of respondent’s is classified as _________?

A. semantic differential
B. Likert scale
C. multiple choice
D. dichotomous

In close-ended question, the use of scale having two bipolar words to record response of respondent’s is classified as _________? Read More »

Conducting Marketing Research, Marketing Mcqs