A. customer’s metrics pathway
B. unit metrics pathway
C. stakeholder satisfaction pathway
D. company metrics pathway
A. technological devices
B. random sample
C. questionnaires
D. stratified sample
A. quality metrics
B. loyalty metrics
C. internal marketing metrics
D. perceived metrics
In marketing, the ‘commitment to goals’ are classified as __________? Read More »
Conducting Marketing Research, Marketing McqsA. syndicated research firms
B. custom marketing research firms
C. specialty line marketing firms
D. product alliance firms
The marketing research firms do not include _________? Read More »
Conducting Marketing Research, Marketing McqsA. picture completion
B. structure completion
C. unstructured story
D. graphic representation
A. open -ended questions
B. close-ended questions
C. rating scale
D. both A and B
The type of questions in marketing research questionnaire are ____________? Read More »
Conducting Marketing Research, Marketing McqsA. make the decision
B. plan next corporate plan
C. gather market data
D. deciding decision alternatives
The last step in the marketing research process is to __________? Read More »
Conducting Marketing Research, Marketing McqsA. cash-flow metrics pathway
B. brand metrics pathway
C. company metrics pathway
D. customer’s metrics pathway
A. collecting the information
B. analyzing the information
C. storing the findings
D. ignoring competitive prices
The third step in the marketing research process is ___________? Read More »
Conducting Marketing Research, Marketing McqsA. word association
B. story completion
C. thematic appreciation test
D. all of the above
In making of questionnaire, the ‘open-ended question’ includes ________? Read More »
Conducting Marketing Research, Marketing Mcqs