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Conducting Marketing Research

If the points of parity and points of difference are not credible of both categories then the brand is ________?

Conducting Marketing Research, Marketing Mcqs /
If the points of parity and points of difference are not credible of both categories then the brand is ________?

A. legitimate player
B. not legitimate player
C. straddle player
D. category point of difference

If the points of parity and points of difference are not credible of both categories then the brand is ________? Read More »

Conducting Marketing Research, Marketing Mcqs

A company’s ability to perform in more than one way, but competitor’s cannot match is classified as __________?

Conducting Marketing Research, Marketing Mcqs /
A company’s ability to perform in more than one way, but competitor’s cannot match is classified as __________?

A. comparative advantage
B. competitive advantage
C. announcing advantage
D. relying advantage

A company’s ability to perform in more than one way, but competitor’s cannot match is classified as __________? Read More »

Conducting Marketing Research, Marketing Mcqs

In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

Conducting Marketing Research, Marketing Mcqs /
In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

A. communication
B. inspiration
C. simplifying
D. straddling

In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________? Read More »

Conducting Marketing Research, Marketing Mcqs

The questions in questionnaire that allow respondent’s to express their own thoughts and words are called ________?

Conducting Marketing Research, Marketing Mcqs /
The questions in questionnaire that allow respondent’s to express their own thoughts and words are called ________?

A. open -ended questions
B. close-ended questions
C. stratified sampling
D. rating scale

The questions in questionnaire that allow respondent’s to express their own thoughts and words are called ________? Read More »

Conducting Marketing Research, Marketing Mcqs

The type of question in which a respondent can answer in unlimited ways is classified as _________?

Conducting Marketing Research, Marketing Mcqs /
The type of question in which a respondent can answer in unlimited ways is classified as _________?

A. completely unstructured
B. word association
C. sentence completion
D. story completion

The type of question in which a respondent can answer in unlimited ways is classified as _________? Read More »

Conducting Marketing Research, Marketing Mcqs

When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as __________?

Conducting Marketing Research, Marketing Mcqs /
When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as __________?

A. focus group
B. group discussion
C. demographically selected group
D. psycho graphically selected group

When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as __________? Read More »

Conducting Marketing Research, Marketing Mcqs