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Competitive Dynamics

The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as ___________?

The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as ___________?

A. bypass attack
B. guerilla attack
C. flank attack
D. frontal attack

The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as ___________? Read More »

Competitive Dynamics, Marketing Mcqs

The marketer who discovers the customer solutions which they do not offer is considered as _____________?

The marketer who discovers the customer solutions which they do not offer is considered as _____________?

A. responsive marketers
B. anticipative marketers
C. creative marketers
D. market driven marketers

The marketer who discovers the customer solutions which they do not offer is considered as _____________? Read More »

Competitive Dynamics, Marketing Mcqs

The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________?

The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________?

A. market diversification
B. market stretching
C. market broadening
D. market defense

The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________? Read More »

Competitive Dynamics, Marketing Mcqs