The social class group which earns through exceptional ability is best classified as?
A. upper middles
B. working class
C. lower uppers
D. upper uppers
Company and Marketing Strategy
The adopter group ‘laggards’ are?
The adopter group ‘laggards’ are?
A. deliberate
B. guided by respect
C. skeptical
D. tradition bound
The market segments must be?
The market segments must be?
A. attainable
B. measureable
C. accessible
D. all of above
The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of?
The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
Segmentation of international markets on the basis of stability of governments is included in?
Segmentation of international markets on the basis of stability of governments is included in?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
In ‘stages of adoption process’, the customer decides to become regular user in?
In ‘stages of adoption process’, the customer decides to become regular user in?
A. awareness stage
B. interest stage
C. evaluation stage
D. adoption
According to competitive positions, the main focus of market leader strategy is to?
According to competitive positions, the main focus of market leader strategy is to?
A. expand market share
B. indirect attack
C. multiple niching
D. full frontal attack
In an industry, the group of firm which follows the similar strategy is classified as?
In an industry, the group of firm which follows the similar strategy is classified as?
A. outbound group
B. strategic group
C. inbound group
D. comparative group
The customer driven marketing strategy is another name of?
The customer driven marketing strategy is another name of?
A. The selling concept
B. The marketing concept
C. The product concept
D. The societal marketing concept
Considering competitive positions, the company with the largest share in market in its industry is classified as?
Considering competitive positions, the company with the largest share in market in its industry is classified as?
A. market challenger
B. market leader
C. market follower
D. market niche