A. upper middles
B. working class
C. lower uppers
D. upper uppers
The social class group which earns through exceptional ability is best classified as? Read More »
Company and Marketing Strategy, Marketing McqsA. deliberate
B. guided by respect
C. skeptical
D. tradition bound
The adopter group ‘laggards’ are? Read More »
Company and Marketing Strategy, Marketing McqsA. attainable
B. measureable
C. accessible
D. all of above
The market segments must be? Read More »
Company and Marketing Strategy, Marketing McqsA. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
A. awareness stage
B. interest stage
C. evaluation stage
D. adoption
In ‘stages of adoption process’, the customer decides to become regular user in? Read More »
Company and Marketing Strategy, Marketing McqsA. expand market share
B. indirect attack
C. multiple niching
D. full frontal attack
According to competitive positions, the main focus of market leader strategy is to? Read More »
Company and Marketing Strategy, Marketing McqsA. outbound group
B. strategic group
C. inbound group
D. comparative group
In an industry, the group of firm which follows the similar strategy is classified as? Read More »
Company and Marketing Strategy, Marketing McqsA. The selling concept
B. The marketing concept
C. The product concept
D. The societal marketing concept
The customer driven marketing strategy is another name of? Read More »
Company and Marketing Strategy, Marketing McqsA. market challenger
B. market leader
C. market follower
D. market niche
