The researcher finds ‘what people thinks’ with the help of?
A. open ended question
B. close ended question
C. Both a and b
D. none of above
Company and Marketing Strategy
The division of market as ‘baby boomers’, ‘Generation X’ and ‘Generation Y’ is example of?
The division of market as ‘baby boomers’, ‘Generation X’ and ‘Generation Y’ is example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
Swedish furniture giant IKEA targets middle class segment at global scale is an example of?
Swedish furniture giant IKEA targets middle class segment at global scale is an example of?
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation
Market offerings are offered to?
Market offerings are offered to?
A. Create a need or want
B. Satisfy a need or want
C. Both a and b
D. None of above
The person’s own living or interacting and acting pattern is classified?
The person’s own living or interacting and acting pattern is classified?
A. lifestyle
B. personality and self-concept
C. social class
D. None of the above
The tendency to which results of innovation are communicated to others is classified as?
The tendency to which results of innovation are communicated to others is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility
According to management guru Peter Drucker, marketing aims to sell?
According to management guru Peter Drucker, marketing aims to sell?
A. Necessary
B. Unnecessary
C. Not already available
D. None of above
The kind of strategy which is used by the company to achieve advertising objectives is classified as?
The kind of strategy which is used by the company to achieve advertising objectives is classified as?
A. advertising strategy
B. advertising objective
C. advertising messages
D. advertising budget
The Market consists of?
The Market consists of?
A. Potential buyers
B. Actual buyers
C. Both a and b
D. None of the above
The ‘undifferentiated marketing’ is also called as?
The ‘undifferentiated marketing’ is also called as?
A. mass marketing
B. segmented marketing
C. concentrated marketing
D. micromarketing