A. open ended question
B. close ended question
C. Both a and b
D. none of above
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation
A. Create a need or want
B. Satisfy a need or want
C. Both a and b
D. None of above
A. lifestyle
B. personality and self-concept
C. social class
D. None of the above
A. relative advantage
B. divisibility
C. communicability
D. compatibility
A. Necessary
B. Unnecessary
C. Not already available
D. None of above
A. advertising strategy
B. advertising objective
C. advertising messages
D. advertising budget
A. Potential buyers
B. Actual buyers
C. Both a and b
D. None of the above
A. mass marketing
B. segmented marketing
C. concentrated marketing
D. micromarketing