A. open ended question
B. close ended question
C. Both a and b
D. none of above
The researcher finds ‘what people thinks’ with the help of? Read More »
Company and Marketing Strategy, Marketing McqsA. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation
A. Create a need or want
B. Satisfy a need or want
C. Both a and b
D. None of above
Market offerings are offered to? Read More »
Company and Marketing Strategy, Marketing McqsA. lifestyle
B. personality and self-concept
C. social class
D. None of the above
The person’s own living or interacting and acting pattern is classified? Read More »
Company and Marketing Strategy, Marketing McqsA. relative advantage
B. divisibility
C. communicability
D. compatibility
The tendency to which results of innovation are communicated to others is classified as? Read More »
Company and Marketing Strategy, Marketing McqsA. Necessary
B. Unnecessary
C. Not already available
D. None of above
According to management guru Peter Drucker, marketing aims to sell? Read More »
Company and Marketing Strategy, Marketing McqsA. advertising strategy
B. advertising objective
C. advertising messages
D. advertising budget
A. Potential buyers
B. Actual buyers
C. Both a and b
D. None of the above
The Market consists of? Read More »
Company and Marketing Strategy, Marketing McqsA. mass marketing
B. segmented marketing
C. concentrated marketing
D. micromarketing
The ‘undifferentiated marketing’ is also called as? Read More »
Company and Marketing Strategy, Marketing Mcqs