A. experimental research
B. ethnographic research
C. observational research
D. survey research
The process of watching customers in natural environment is called? Read More »
Company and Marketing Strategy, Marketing McqsA. casual research
B. exploratory research
C. descriptive research
D. both a and c
The research based on hypothesis suggestion and problem definition is classified as? Read More »
Company and Marketing Strategy, Marketing McqsA. selective attention
B. selective distortion
C. selective retention
D. all of above
A. define research objectives
B. develop research plan
C. implement research plan
D. none of above
The second step in marketing research process is? Read More »
Company and Marketing Strategy, Marketing McqsA. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
A. Creating value for customers
B. Building strong relationships
C. Capturing value from customers
D. All of above
Marketing can be defined as? Read More »
Company and Marketing Strategy, Marketing McqsA. The marketing concept
B. Societal marketing concept
C. Selling concept
D. Product concept
The ‘inside-out’ perspective is referred in? Read More »
Company and Marketing Strategy, Marketing McqsA. internal stimuli
B. external stimuli
C. both a and b
D. none of above
The needs of customers are triggered by? Read More »
Company and Marketing Strategy, Marketing McqsA. advertising objective
B. advertising media
C. reminder media
D. rational media
A. Societal marketing concept
B. Market concept
C. Product concept
D. selling concept
The consumer’s and society’s long run interests are considered in? Read More »
Company and Marketing Strategy, Marketing Mcqs