The process of watching customers in natural environment is called? A. experimental researchB. ethnographic research C. observational research D. survey research

The research based on hypothesis suggestion and problem definition is classified as? A. casual researchB. exploratory research C. descriptive research D. both a and c

The customers keeping such information that supports their attitudes towards brand is classified as? A. selective attentionB. selective distortion C. selective retention D. all of above

The second step in marketing research process is? A. define research objectivesB. develop research plan C. implement research plan D. none of above

Segmentation of international market considering the factors such as receptivity of foreign firms is an example of? A. geographic location B. cultural factors C. economic factorsD. political and legal factors

Marketing can be defined as? A. Creating value for customers B. Building strong relationships C. Capturing value from customersD. All of above

The ‘inside-out’ perspective is referred in? A. The marketing concept B. Societal marketing conceptC. Selling concept D. Product concept

The needs of customers are triggered by? A. internal stimuli B. external stimuliC. both a and b D. none of above

The set of vehicles which are used to deliver message to intended audiences is classified as? A. advertising objectiveB. advertising media C. reminder media D. rational media

The consumer’s and society’s long run interests are considered in? A. Societal marketing concept B. Market concept C. Product concept D. selling concept