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Collecting Information and Forecasting Demand

The analysis of society is based on views of ourselves, others and nature is classified as ____________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The analysis of society is based on views of ourselves, others and nature is classified as ____________?

A. demographic analysis
B. socio cultural environment analysis
C. competitor’s analysis
D. natural environment analysis

The analysis of society is based on views of ourselves, others and nature is classified as ____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The calculation of ‘area market potential’ includes the methods which are ____________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The calculation of ‘area market potential’ includes the methods which are ____________?

A. market-buildup method
B. multiple-factor index method
C. chain-ratio method
D. both A and B

The calculation of ‘area market potential’ includes the methods which are ____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

In a market, the group of consumer’s who are currently buying the company’s product are classified as _____________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
In a market, the group of consumer’s who are currently buying the company’s product are classified as _____________?

A. target market
B. available market
C. penetrated market
D. potential market

In a market, the group of consumer’s who are currently buying the company’s product are classified as _____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The customer’s activity which is often unpredictable and short lived is the best classified as __________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The customer’s activity which is often unpredictable and short lived is the best classified as __________?

A. marketing shade
B. short-term marketing wave
C. fad
D. fade

The customer’s activity which is often unpredictable and short lived is the best classified as __________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The purchase of customer information from outside firms and vendors is classified as ____________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The purchase of customer information from outside firms and vendors is classified as ____________?

A. marketing intelligence system
B. market information system
C. market development system
D. market record system

The purchase of customer information from outside firms and vendors is classified as ____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The market consists of a set of consumers having income, access and interest in a product is called ____________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The market consists of a set of consumers having income, access and interest in a product is called ____________?

A. target market
B. penetrated market
C. potential market
D. available market

The market consists of a set of consumers having income, access and interest in a product is called ____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?

A. management information system
B. marketing information system
C. financial information system
D. corporate information system

The system with special equipment, people and methods to gather and analyze information for marketers is called ___________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs