The market forecast shows the market demand which is ___________?
A. expected
B. maximum
C. minimum
D. None of above
Collecting Information and Forecasting Demand
In the graph of market demand function, the different companies marketing expenditures are shown on the ___________?
In the graph of market demand function, the different companies marketing expenditures are shown on the ___________?
A. horizontal axis
B. vertical axis
C. market equilibrium point
D. Company’s equilibrium point
The set of customer’s having interest in market offering but lack of access to it is called __________?
The set of customer’s having interest in market offering but lack of access to it is called __________?
A. potential market
B. available market
C. target market
D. penetrated market
The sources and procedures use to get information about marketing development of every single day are the part of _________?
The sources and procedures use to get information about marketing development of every single day are the part of _________?
A. marketing intelligence system
B. market development system
C. market record system
D. market information system
The low share-penetration index includes ___________?
The low share-penetration index includes ___________?
A. low brand awareness
B. low availability
C. high price
D. all of the above
The combo sites for product reviews and expert opinions are classified as _____________?
The combo sites for product reviews and expert opinions are classified as _____________?
A. marketing intelligence on internet
B. field work
C. marketing management
D. building marketing records
The set of equation describes the different parameters in statistical system is called _____________?
The set of equation describes the different parameters in statistical system is called _____________?
A. econometric analysis
B. exponential analysis
C. economic analysis
D. market analysis
The comparison of potential and current levels of market demand is called ______________?
The comparison of potential and current levels of market demand is called ______________?
A. market penetration index
B. target market index
C. potential market index
D. available market index
The distance between market potential and minimum demand is said to be ___________?
The distance between market potential and minimum demand is said to be ___________?
A. price sensitivity
B. market sensitivity
C. market sensitivity of demand
D. product sensitivity
The past sales analysis techniques do not include in ___________?
The past sales analysis techniques do not include in ___________?
A. time-series analysis
B. exponential ratio method
C. exponential smoothing
D. econometric analysis