A. market development system
B. market record system
C. marketing intelligence system
D. market information system
Collecting Information and Forecasting Demand
The comparison of potential and current market share yields __________?
A. share penetration index
B. profit penetration index
C. price penetration index
D. market demand index
The market consists on the set of customers, for which the company wants to pursue its business is called _____________?
A. penetrated market
B. potential market
C. target market
D. available market
The combination consists average past sales and most recent sales are ______________?
A. exponential smoothing
B. time series smoothing
C. statistical smoothing
D. sales forecast
In the analysis of worldwide population growth, identifying household patterns for marketing purposes are said to be __________?
A. demographic environment analysis
B. geographic environment analysis
C. economic environment analysis
D. analysis of natural environment
The sales limit is expected because of increase in the marketing effort as compared to competitors is called as ____________?
A. Company sales potential
B. product sales potential
C. market demand potential
D. forecasted sales
The total number of products that will be bought by defined set of customers for specific area is called __________?
A. market demand
B. product demand
C. services demand
D. customer buying power
The budget which is set slight lower than the sales forecast is classified as ___________?
A. raw material budgeting
B. product budgeting
C. sales budget
D. quota system
The potential number of buyers multiply average quantity show the ____________?
A. total demand potential
B. current demand
C. total market potential
D. total production potential
The ‘sales information systems’ and ‘customer data bases’ are the part of company’s ____________?
A. external record
B. private record
C. public record
D. internal record