A. product potential
B. market potential
C. demand
D. sales
The absolute limit of company’s product demand is called ___________? Read More »
Collecting Information and Forecasting Demand, Marketing McqsA. expanding expenditure
B. limited expenditure
C. expansible market
D. no expansible market
A. market share forecast
B. company demand
C. market potential
D. company sales forecast
A. sales
B. marketing effort
C. raw material cost
D. production
If sales forecast graphically shown, the vertical axis shows ___________? Read More »
Collecting Information and Forecasting Demand, Marketing McqsA. multiple-factor index method
B. chain-ratio method
C. market-buildup method
D. demand-buildup method
A. high
B. low
C. zero
D. fixed
A. company demand
B. potential demand
C. estimated demand
D. minimum demand
A. higher the potential
B. lower the potential
C. higher the buying power
D. lower the buying power
The lower the product-penetration percentage, the ___________? Read More »
Collecting Information and Forecasting Demand, Marketing McqsA. potential demand
B. estimated demand
C. company demand
D. minimum demand
A. marketing management
B. building marketing records
C. field work
D. marketing intelligence on internet
The ‘public blogs’ and customer complaint sites are examples of ___________? Read More »
Collecting Information and Forecasting Demand, Marketing Mcqs