The absolute limit of company’s product demand is called ___________?
A. product potential
B. market potential
C. demand
D. sales
Collecting Information and Forecasting Demand
The market which is not affected by marketing expenditures of other companies in industry is called ___________?
The market which is not affected by marketing expenditures of other companies in industry is called ___________?
A. expanding expenditure
B. limited expenditure
C. expansible market
D. no expansible market
The programs design for customers which is limited to any affinity group are classified as ___________?
The programs design for customers which is limited to any affinity group are classified as ___________?
A. market share forecast
B. company demand
C. market potential
D. company sales forecast
If sales forecast graphically shown, the vertical axis shows ___________?
If sales forecast graphically shown, the vertical axis shows ___________?
A. sales
B. marketing effort
C. raw material cost
D. production
The estimation of potential buyers and estimation of potential purchases is classified as ____________?
The estimation of potential buyers and estimation of potential purchases is classified as ____________?
A. multiple-factor index method
B. chain-ratio method
C. market-buildup method
D. demand-buildup method
The price margins fall and price competition increases when the index of market penetration is ____________?
The price margins fall and price competition increases when the index of market penetration is ____________?
A. high
B. low
C. zero
D. fixed
The estimated share of market in the reference of company’s product is called __________?
The estimated share of market in the reference of company’s product is called __________?
A. company demand
B. potential demand
C. estimated demand
D. minimum demand
The lower the product-penetration percentage, the ___________?
The lower the product-penetration percentage, the ___________?
A. higher the potential
B. lower the potential
C. higher the buying power
D. lower the buying power
The products and services are perceived value as compared to the competitors is dependent on ___________?
The products and services are perceived value as compared to the competitors is dependent on ___________?
A. potential demand
B. estimated demand
C. company demand
D. minimum demand
The ‘public blogs’ and customer complaint sites are examples of ___________?
The ‘public blogs’ and customer complaint sites are examples of ___________?
A. marketing management
B. building marketing records
C. field work
D. marketing intelligence on internet