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Collecting Information and Forecasting Demand

The marketing response which comes into action after the change happens is classified as ______________?

The marketing response which comes into action after the change happens is classified as ______________?

A. geographical anticipation
B. selective anticipation
C. responsive anticipation
D. reactive anticipation

The marketing response which comes into action after the change happens is classified as ______________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The comparison of past time series as seasonal sales and sales trend is included in ____________?

The comparison of past time series as seasonal sales and sales trend is included in ____________?

A. time-series analysis
B. expert opinion
C. sales force opinion
D. buyer’s intentions

The comparison of past time series as seasonal sales and sales trend is included in ____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The slow economic and technological changes which influence for larger period of times is called __________?

The slow economic and technological changes which influence for larger period of times is called __________?

A. super trend
B. fabulous trend
C. techno-socio trend
D. mega trend

The slow economic and technological changes which influence for larger period of times is called __________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The company may expand its share in market is shown in share-penetration index, which is _____________?

The company may expand its share in market is shown in share-penetration index, which is _____________?

A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index

The company may expand its share in market is shown in share-penetration index, which is _____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The events occur in a sequence that are often predictable and shape the market future is best classified as ____________?

The events occur in a sequence that are often predictable and shape the market future is best classified as ____________?

A. trend
B. mega trend
C. minor fad
D. market disaster

The events occur in a sequence that are often predictable and shape the market future is best classified as ____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

When the company’s marketing expenditures affect its product sales, this is concluded as ____________?

When the company’s marketing expenditures affect its product sales, this is concluded as ____________?

A. product-share
B. sales response functions
C. company market share
D. potential customers

When the company’s marketing expenditures affect its product sales, this is concluded as ____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________?

The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________?

A. corporate environmentalism
B. individual environmentalism
C. market environmentalism
D. environment segmentation

The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs