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Collecting Information and Forecasting Demand

The marketing response which comes into action after the change happens is classified as ______________?

July 17, 2022September 29, 2021 by admin
The marketing response which comes into action after the change happens is classified as ______________?

A. geographical anticipation
B. selective anticipation
C. responsive anticipation
D. reactive anticipation

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

The comparison of past time series as seasonal sales and sales trend is included in ____________?

July 17, 2022September 29, 2021 by admin
The comparison of past time series as seasonal sales and sales trend is included in ____________?

A. time-series analysis
B. expert opinion
C. sales force opinion
D. buyer’s intentions

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

In graph of market demand, the products resulting demand is written on __________?

July 18, 2022September 29, 2021 by admin
In graph of market demand, the products resulting demand is written on __________?

A. market equilibrium point
B. Company’s equilibrium point
C. horizontal axis
D. vertical axis

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

The higher level of selective demand for the product is referred as ____________?

July 17, 2022September 29, 2021 by admin
The higher level of selective demand for the product is referred as ____________?

A. product demand
B. market share
C. market index
D. product index

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

The percentage of service ownership in a population is called ____________?

July 17, 2022September 29, 2021 by admin
The percentage of service ownership in a population is called ____________?

A. product-index percentage
B. market share percentage
C. product potential percentage
D. product-penetration percentage

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

The slow economic and technological changes which influence for larger period of times is called __________?

July 17, 2022September 29, 2021 by admin
The slow economic and technological changes which influence for larger period of times is called __________?

A. super trend
B. fabulous trend
C. techno-socio trend
D. mega trend

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

The company may expand its share in market is shown in share-penetration index, which is _____________?

July 17, 2022September 29, 2021 by admin
The company may expand its share in market is shown in share-penetration index, which is _____________?

A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

The events occur in a sequence that are often predictable and shape the market future is best classified as ____________?

July 17, 2022September 29, 2021 by admin
The events occur in a sequence that are often predictable and shape the market future is best classified as ____________?

A. trend
B. mega trend
C. minor fad
D. market disaster

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

When the company’s marketing expenditures affect its product sales, this is concluded as ____________?

July 17, 2022September 29, 2021 by admin
When the company’s marketing expenditures affect its product sales, this is concluded as ____________?

A. product-share
B. sales response functions
C. company market share
D. potential customers

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________?

July 17, 2022September 29, 2021 by admin
The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________?

A. corporate environmentalism
B. individual environmentalism
C. market environmentalism
D. environment segmentation

Categories Collecting Information and Forecasting Demand, Marketing Mcqs
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