A. geographical anticipation
B. selective anticipation
C. responsive anticipation
D. reactive anticipation
Collecting Information and Forecasting Demand
The comparison of past time series as seasonal sales and sales trend is included in ____________?
A. time-series analysis
B. expert opinion
C. sales force opinion
D. buyer’s intentions
In graph of market demand, the products resulting demand is written on __________?
A. market equilibrium point
B. Company’s equilibrium point
C. horizontal axis
D. vertical axis
The higher level of selective demand for the product is referred as ____________?
A. product demand
B. market share
C. market index
D. product index
The percentage of service ownership in a population is called ____________?
A. product-index percentage
B. market share percentage
C. product potential percentage
D. product-penetration percentage
The slow economic and technological changes which influence for larger period of times is called __________?
A. super trend
B. fabulous trend
C. techno-socio trend
D. mega trend
The company may expand its share in market is shown in share-penetration index, which is _____________?
A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index
The events occur in a sequence that are often predictable and shape the market future is best classified as ____________?
A. trend
B. mega trend
C. minor fad
D. market disaster
When the company’s marketing expenditures affect its product sales, this is concluded as ____________?
A. product-share
B. sales response functions
C. company market share
D. potential customers
The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________?
A. corporate environmentalism
B. individual environmentalism
C. market environmentalism
D. environment segmentation