Business Markets and Buyer Behavior Archives

Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?

Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?

A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation

The most successful products are those which are?

A. differentiated
B. solve customer problems
C. offering customer value proposition
D. all of above

The factors that affect Company’s ability to maintain customer relationships are known as?

A. Marketing environment
B. Marketing dashboard
C. Marketing plan
D. Both a and b

The generation born before 1964 and after World War II is classified as?

A. generation X
B. generation Y
C. baby boomers
D. both a and b