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Business Markets and Buyer Behavior

Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?

July 18, 2022August 24, 2021 by admin
Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?

A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation

Categories Business Markets and Buyer Behavior, Marketing Mcqs

The most successful products are those which are?

July 17, 2022August 24, 2021 by admin
The most successful products are those which are?

A. differentiated
B. solve customer problems
C. offering customer value proposition
D. all of above

Categories Business Markets and Buyer Behavior, Marketing Mcqs

The factors that affect Company’s ability to maintain customer relationships are known as?

July 17, 2022August 24, 2021 by admin
The factors that affect Company’s ability to maintain customer relationships are known as?

A. Marketing environment
B. Marketing dashboard
C. Marketing plan
D. Both a and b

Categories Business Markets and Buyer Behavior, Marketing Mcqs

The generation born before 1964 and after World War II is classified as?

July 17, 2022August 24, 2021 by admin
The generation born before 1964 and after World War II is classified as?

A. generation X
B. generation Y
C. baby boomers
D. both a and b

Categories Business Markets and Buyer Behavior, Marketing Mcqs
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