A. full positioning
B. full targeting
C. full market segmentation
D. full competitive advantage
The ‘value proposition’ is called brands? Read More »
Business Markets and Buyer Behavior, Marketing McqsA. minority groups
B. stockholders
C. Community organizations
D. both b and c
A company’s microenvironment, the ‘citizen-action publics’ consists of? Read More »
Business Markets and Buyer Behavior, Marketing McqsA. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. styles
B. fashion
C. fads
D. followers
The set of distinctive and basic modes of expression is called? Read More »
Business Markets and Buyer Behavior, Marketing McqsA. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. product classes
B. product forms
C. branding
D. product perception
The PLC concept which consists of longest life cycles is classified as? Read More »
Business Markets and Buyer Behavior, Marketing McqsA. few
B. continuously growing
C. stable but begins declining
D. declining in number
The number of competitors in the decline stage of product life cycle are? Read More »
Business Markets and Buyer Behavior, Marketing McqsA. renewable resources
B. non-renewable resource
C. Both a and b
D. none of above
The resources such as forests and food are known as? Read More »
Business Markets and Buyer Behavior, Marketing McqsA. business markets
B. reseller markets
C. government markets
D. international markets
Buying of products by government agencies is classified as? Read More »
Business Markets and Buyer Behavior, Marketing McqsA. Mission
B. Objectives
C. Vision
D. All of above
Top management sets the company’s? Read More »
Business Markets and Buyer Behavior, Marketing Mcqs