The ‘value proposition’ is called brands?
A. full positioning
B. full targeting
C. full market segmentation
D. full competitive advantage
Business Markets and Buyer Behavior
A company’s microenvironment, the ‘citizen-action publics’ consists of?
A company’s microenvironment, the ‘citizen-action publics’ consists of?
A. minority groups
B. stockholders
C. Community organizations
D. both b and c
The market which is divided on the basis of ‘income scale and family size of customers’ is an example of?
The market which is divided on the basis of ‘income scale and family size of customers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
The set of distinctive and basic modes of expression is called?
The set of distinctive and basic modes of expression is called?
A. styles
B. fashion
C. fads
D. followers
The strategy that focuses on smaller segments and attract only few competitors is called?
The strategy that focuses on smaller segments and attract only few competitors is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
The PLC concept which consists of longest life cycles is classified as?
The PLC concept which consists of longest life cycles is classified as?
A. product classes
B. product forms
C. branding
D. product perception
The number of competitors in the decline stage of product life cycle are?
The number of competitors in the decline stage of product life cycle are?
A. few
B. continuously growing
C. stable but begins declining
D. declining in number
The resources such as forests and food are known as?
The resources such as forests and food are known as?
A. renewable resources
B. non-renewable resource
C. Both a and b
D. none of above
Buying of products by government agencies is classified as?
Buying of products by government agencies is classified as?
A. business markets
B. reseller markets
C. government markets
D. international markets
Top management sets the company’s?
Top management sets the company’s?
A. Mission
B. Objectives
C. Vision
D. All of above