A company’s microenvironment, the ‘financial publics’ consists of?
A company’s microenvironment, the ‘financial publics’ consists of? A. banks B. investment analysis C. stockholdersD. all of above
A company’s microenvironment, the ‘financial publics’ consists of? A. banks B. investment analysis C. stockholdersD. all of above
The VF Corporation offering more than thirty premium brands is an example of? A. mass marketingB. segmented marketing C. niche marketing D. micromarketing
The economies that offer great opportunities are classified as? A. subsistence economies B. industrial economiesC. developing economies D. none of above
A company’s internal environment considers? A. Finance, Operations, purchasing B. Research & Development (R&D)C. Both a and b D. None of the above
The Apple customers who keeps buying same brand in every purchase is an example of? A. user status B. usage rateC. loyalty status D. benefits sought
The systematic planning for new products and customer driven strategy must be created for? A. finding and growing products B. delivering superior value C. gaining customer lifetime valueD. all of above
The ‘idea generation’ stage in new product development process does not include? A. internal idea sources B. external idea sources C. crowd sourcingD. on-boarding
The Macro environment of any company or organization includes? A. the cultural environment B. the demographic environment C. customers in international marketsD. both a and b
For marketing success, it is required to build relationships with? A. Suppliers & customers B. Marketing intermediaries C. CompetitorsD. All of above
A company’s microenvironment, the ‘local publics’ consists of? A. Environmental organizations B. Editorial opinionC. Community organizations D. Both a and b