A company’s microenvironment, the ‘financial publics’ consists of?
A. banks
B. investment analysis
C. stockholders
D. all of above
Business Markets and Buyer Behavior
The VF Corporation offering more than thirty premium brands is an example of?
The VF Corporation offering more than thirty premium brands is an example of?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
The economies that offer great opportunities are classified as?
The economies that offer great opportunities are classified as?
A. subsistence economies
B. industrial economies
C. developing economies
D. none of above
A company’s internal environment considers?
A company’s internal environment considers?
A. Finance, Operations, purchasing
B. Research & Development (R&D)
C. Both a and b
D. None of the above
The Apple customers who keeps buying same brand in every purchase is an example of?
The Apple customers who keeps buying same brand in every purchase is an example of?
A. user status
B. usage rate
C. loyalty status
D. benefits sought
The systematic planning for new products and customer driven strategy must be created for?
The systematic planning for new products and customer driven strategy must be created for?
A. finding and growing products
B. delivering superior value
C. gaining customer lifetime value
D. all of above
The ‘idea generation’ stage in new product development process does not include?
The ‘idea generation’ stage in new product development process does not include?
A. internal idea sources
B. external idea sources
C. crowd sourcing
D. on-boarding
The Macro environment of any company or organization includes?
The Macro environment of any company or organization includes?
A. the cultural environment
B. the demographic environment
C. customers in international markets
D. both a and b
For marketing success, it is required to build relationships with?
For marketing success, it is required to build relationships with?
A. Suppliers & customers
B. Marketing intermediaries
C. Competitors
D. All of above
A company’s microenvironment, the ‘local publics’ consists of?
A company’s microenvironment, the ‘local publics’ consists of?
A. Environmental organizations
B. Editorial opinion
C. Community organizations
D. Both a and b