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» Brand Building solved MCQs

But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by

» Brand Building solved MCQs /
Question:

But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by

A.

David aaker

B.

Kevin Keller

C.

Al Ries & Jack Trout

D.

Philip Kotler

Answer» c. Al Ries & Jack Trout

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by Read More »

» Brand Building solved MCQs

____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor

» Brand Building solved MCQs /
Question:

____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor

A.

A name, a term, a symbol or a design

B.

A name, a term, a symbol or a Logo

C.

A name, a brand, a symbol or a design

D.

A name, a quality, a symbol or a design

Answer» a. A name, a term, a symbol or a design

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor Read More »

» Brand Building solved MCQs

It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst

» Brand Building solved MCQs /
Question:

It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst

A.

Generic Product

B.

Core Product

C.

Expected product

D.

Potential product

Answer» b. Core Product

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst Read More »

» Brand Building solved MCQs

Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy.

» Brand Building solved MCQs /
Question:

Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy.

A.

Ingredient co-branding

B.

Composite Co- branding

C.

Ad- hoc

D.

Moving the brand up

Answer» a. Ingredient co-branding

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy. Read More »

» Brand Building solved MCQs

_____________ is used when an organization uses one name for all its products:

» Brand Building solved MCQs /
Question:

_____________ is used when an organization uses one name for all its products:

A.

Multi Strategy

B.

. Multi branding strategy

C.

Multi product branding strategy

D.

. Mix branding

Answer» c. Multi product branding strategy

Note: The above multiple-choice question is for all general and Competitive Exams in India. 

_____________ is used when an organization uses one name for all its products: Read More »

» Brand Building solved MCQs