Question:

But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by

A.

David aaker

B.

Kevin Keller

C.

Al Ries & Jack Trout

D.

Philip Kotler

Answer» c. Al Ries & Jack Trout

Question:

____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor

A.

A name, a term, a symbol or a design

B.

A name, a term, a symbol or a Logo

C.

A name, a brand, a symbol or a design

D.

A name, a quality, a symbol or a design

Answer» a. A name, a term, a symbol or a design

Question:

It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst

A.

Generic Product

B.

Core Product

C.

Expected product

D.

Potential product

Answer» b. Core Product

Question:

Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy.

A.

Ingredient co-branding

B.

Composite Co- branding

C.

Ad- hoc

D.

Moving the brand up

Answer» a. Ingredient co-branding

Question:

Functional benefits can be related to

A.

Volvo is a safe and Durable car

B.

Strong & Rugged when wearing Levis

C.

Excited while watching MTV

D.

Sophisticated by using Ralph Lauren Perfume

Answer» a. Volvo is a safe and Durable car

Question:

The brand’s __________is dictated by the past actions of product developers.

A.

future

B.

current status

C.

name

D.

logo

Answer» a. future

Question:

Strategic brand objective include

A.

Brand manager

B.

Range brand manager

C.

Brand Awareness

D.

CEO

Answer» c. Brand Awareness

Question:

_____________ is used when an organization uses one name for all its products:

A.

Multi Strategy

B.

. Multi branding strategy

C.

Multi product branding strategy

D.

. Mix branding

Answer» c. Multi product branding strategy

Question:

As per the perceptual Map it is Low in sugar & Low in Calorie is

A.

Pepsi

B.

Fanta

C.

Diet coke

D.

Coke

Answer» c. Diet coke

Question:

Choose the brand with a sophisticated personality

A.

Ghadi detergent

B.

Mercedes

C.

McDonald’s

D.

Pantaloons

Answer» b. Mercedes