Question:

Tommy Hilfiger once removed the logo of their shirt to introduce some new design in the market . It is a_____

A.

Brand image trap

B.

Brand position trap

C.

External perspective trap

D.

Product–Attribute Fixation:

Answer» a. Brand image trap

Question:

As per the third level of Brand loyalty pyramid ,They are satisfied buyers with switching cost . This group is called

A.

Switching-cost loyal.

B.

Brand loyalist

C.

Committed buyers

D.

Satisfied buyers

Answer» a. Switching-cost loyal.

Question:

Under powergrid choose the eroding brand

A.

Nike

B.

Nimbooz

C.

Nutella

D.

Nokia

Answer» d. Nokia

Question:

Multi product branding strategy is also known as:

A.

Blanket or family branding strategy

B.

Co- branding

C.

Brand licensing

D.

Generic branding

Answer» a. Blanket or family branding strategy

Question:

Graveyard model and Brand Asset evaluator both were coined by

A.

David aaker

B.

Young and Rublicam

C.

Isaac Jacob

D.

Al ries and Jack trout

Answer» b. Young and Rublicam

Question:

On the fourth level these groups are have emotional feeling attachment towards the brand. The consider the brand as

A.

Competitor

B.

Association

C.

Friend

D.

Promise

Answer» c. Friend

Question:

Pears -Glycerine – Tide – Whiteness , TATA trust are examples of

A.

Core identity

B.

Brand Symbol

C.

Extended identity

D.

Brand equity

Answer» a. Core identity

Question:

Cadburys Dairy Milk – From children to adult ( kuch meeta ho jay) is an example of

A.

Changing the product

B.

Changing the target market

C.

Changing the packaging

D.

Changing competitors

Answer» b. Changing the target market

Question:

The brand that has a rugged personality is

A.

Frooti

B.

BMW

C.

Woodland Shoes

D.

Iphone

Answer» c. Woodland Shoes

Question:

It can be primary drivers of a brand personality

A.

Product-related characteristics

B.

Brand – related characteristics

C.

Image -related characteristics

D.

Equity -related characteristics

Answer» a. Product-related characteristics