Question:

Ferrari and Jaguar are very high in differentiation but extremely low in_______

A.

Differentiation

B.

Knowledge,

C.

Relevance

D.

Esteem

Answer» c. Relevance

Question:

Select the odd one out.

A.

Cadbury

B.

Surf

C.

Salt

D.

Nike

Answer» c. Salt

Question:

How many positioning strategies are there ?

A.

Five

B.

Four

C.

Three

D.

Seven

Answer» d. Seven

Question:

Most corporate go through short term pressures. This has been opined by Sony’s Founder________

A.

Akio Morito

B.

Kevin Keller

C.

David Aaker

D.

Philip Kotler

Answer» a. Akio Morito

Question:

Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is

A.

Moving the brand up

B.

Moving the brand down

C.

ad-hoc

D.

Co- branding

Answer» b. Moving the brand down

Question:

In this stage of the brand analysis process companies need to establish who their primary and secondary audiences are. This is brand strategy _______analysis

A.

Customer

B.

Competitor

C.

Self-

D.

Advertising

Answer» a. Customer

Question:

Dominant Cell phone brand in the mind of customer while mentioning the product category in the brand awareness pyramid is

A.

Oppo

B.

ViVO

C.

I phone

D.

MI

Answer» c. I phone

Question:

In Competitor analysis When analyzing the competitors companies needs to establish their market position, brand position, __________ and brand personality

A.

Brand promise

B.

Brand strategy

C.

Brand leveraging

D.

Brand identity

Answer» a. Brand promise

Question:

Positioning by use or application brand example

A.

Cadbury – 5 star

B.

Godrej hair dye – Kato Kholo Lagao

C.

Lal Kila basmathi

D.

Cycle agarbathi

Answer» b. Godrej hair dye – Kato Kholo Lagao

Question:

_________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc.

A.

Proud Mix

B.

Proud line

C.

Brand Mix

D.

Brand Line

Answer» b. Proud line