Question:

Brand stature is built from a combination of Esteem and ___

A.

Differentiation

B.

Knowledge

C.

Relevance

D.

Market share

Answer» b. Knowledge

Question:

________is a long-term plan for the development of a successful brand in order to achieve specific goals.

A.

Brand building

B.

Brand Equity

C.

Brand strategy

D.

Brand

Answer» c. Brand strategy

Question:

Milk maid repositioned itself from dairy whitener to

A.

Artificial sweetener

B.

Desert Ingredient 

C.

Sugar enhancer

D.

Make sweets

Answer» a. Artificial sweetener

Question:

Medimix soap is positioned as herbal soap. It is

A.

To differentiate the product

B.

To differentiate customers

C.

To trade

D.

To market

Answer» a. To differentiate the product

Question:

Brand ___________ is when a company changes a brand’s status in the marketplace

A.

Repositioning 

B.

Identity

C.

Strategy

D.

Leverage

Answer» a. Repositioning 

Question:

Bisleri v/s unbranded bottled water indicates to a customer

A.

Signal of quantity

B.

Signal of Slogan

C.

Signal of Tagline

D.

Signal of quality

Answer» d. Signal of quality

Question:

Nike has expanded from running shoes to athletic shoes, athletic clothing, equipment strengthening its association to peak performance and sports in the process. This is an advantage of Line extension because

A.

Enhances Parent image

B.

Confuse customer

C.

Confuse Retailers

D.

Can dilute brand image

Answer» a. Enhances Parent image

Question:

_________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.

A.

Product attribute

B.

Product class

C.

Positioning

D.

Personality

Answer» b. Product class

Question:

Fevicol is not known as a brand, but by it positioning as “the strong adhesive”. “Fevicol ka Jhood hai. This is a________

A.

Brand image trap

B.

Brand position trap

C.

External perspective trap

D.

Product–Attribute Fixation:

Answer» b. Brand position trap

Question:

McDonalds with Coca-Cola is an example of ____ type of co-branding.

A.

Composite

B.

Ingredient

C.

vertical

D.

brand extension

Answer» a. Composite