Question:

Kissan Pichkoo, A squeeze bottle for ketchup, Byjus 1-3 years are added functional benefits, the brand is in a position to attract new customers. This is ______ of line extension

A.

Advantage

B.

Disadvantage

C.

Loss

D.

Image

Answer» a. Advantage

Question:

Nescafe has been trying to establish itself as a morning beverage the taste that gets you started is one of the examples of

A.

Usage occasion

B.

Quality

C.

Product Scope

D.

Country of Origin

Answer» a. Usage occasion

Question:

How many brand building guidelines are there ?

A.

Five

B.

Six

C.

Eight

D.

Ten

Answer» d. Ten

Question:

A brand association is anything “linked” in memory to a brand for example :

A.

TATA

B.

Ronald Macdonald

C.

Breeze

D.

Starbucks

Answer» b. Ronald Macdonald

Question:

__________________are concerned with creating a lasting impression among consumers and improving product sales and market share.

A.

Marketer

B.

Brand Manager

C.

Consumer

D.

Manufacturer

Answer» b. Brand Manager

Question:

At this stage of the brand analysis process involves analyzing current brand position/promise as well as the history, threats and values of the organization. It is ______ analysis

A.

Customer

B.

Competitor

C.

Self-

D.

Advertising

Answer» c. Self-

Question:

Brand allows consumers to distinguish between different company offerings. This is an _______ to branding

A.

Disadvantage

B.

Advantage

C.

Relationship

D.

Image

Answer» b. Advantage

Question:

Which company created baby shampoo for mothers as a part of their repositioning strategy to get new customers

A.

Proctor and Gamble

B.

Johnson and Johnson

C.

Hindustan Unilever

D.

Nestle

Answer» b. Johnson and Johnson

Question:

Which imperative used to create a mechanism for implementing a common coordinated brand strategy across all business.

A.

Media

B.

Market

C.

Coordination across the organization

D.

Sales

Answer» c. Coordination across the organization

Question:

Which imperative used to create mechanisms to coordinate brand building across diverse media?

A.

Coordination across the Organization

B.

Coordination across Media

C.

Coordination across Market

D.

Brand manager

Answer» b. Coordination across Media