Question:

Which one from the below is not a brand-related characteristic of brand personality.

A.

Country of origin

B.

Product Category

C.

Product Package

D.

Product Price

Answer» a. Country of origin

Question:

This buyer might be termed a switcher. The buyer is at the bottom level of the brand loyalty Pyramid . He is ________ buyer

A.

Non Satisfied

B.

Non- Loyal

C.

Committed

D.

Satisfied

Answer» b. Non- Loyal

Question:

It is one of the Brand Identity structure

A.

Brand Association

B.

Extended Identity

C.

Brand Image

D.

Brand Symbol

Answer» b. Extended Identity

Question:

The brand product matrix can be defined as a graphical representation of all the brands and products sold by an:

A.

City

B.

Organization

C.

People

D.

Country

Answer» b. Organization

Question:

Brand awareness may exist in three levels: Brand Recognition________ and Top of the Mind

A.

Brand recall

B.

Brand positioning

C.

Brand equity

D.

Brand vision

Answer» a. Brand recall

Question:

In brand identity – Brand as a product example is

A.

Toberlone –

B.

Airtel

C.

Swatch bharth

D.

Go Green

Answer» a. Toberlone –

Question:

Brand positioning of Tide – Tide hai tho white hai

A.

Product Attribute

B.

Price and Quality

C.

User

D.

Cultural symbol

Answer» a. Product Attribute

Question:

Brand recall may be tested into two forms : Aided recall

A.

Unaided recall

B.

Brand recall

C.

Brand recognition

D.

Unaware brand

Answer» a. Unaided recall

Question:

Uniformity is the ________

A.

Father of branding

B.

Mother of branding

C.

Necessity of Branding

D.

Must for branding

Answer» b. Mother of branding

Question:

It is the ultimate achievement-need of branding

A.

Brand Relationship

B.

Brand Associations

C.

Brand Looks

D.

Brand elements

Answer» a. Brand Relationship