Question:

I phone – Made in USA is an example of

A.

Quality

B.

Country of Origin

C.

Product Scope

D.

Brand image

Answer» b. Country of Origin

Question:

Which of one of the following is an advantage of brand extension?

A.

Can confuse or frustrate consumers

B.

Can dilute brand meaning

C.

Improve brand image

D.

Can fail and hurt parent brand image

Answer» c. Improve brand image

Question:

The main reason to adopt multiple branding strategy is to pursue_______

A.

New market segment

B.

Multiple brand segments

C.

No market segments

D.

Two market segments

Answer» b. Multiple brand segments

Question:

Which of the following is not an attribute ofBig-5 theory.

A.

Sincerity

B.

Excitement

C.

Brand

D.

Ruggedness

Answer» c. Brand

Question:

Which of the following brands is not a multinational chain of coffeehouses?

A.

Starbucks

B.

Café Coffee Day

C.

Grofer’s

D.

Barista

Answer» c. Grofer’s

Question:

Garam Kapde rahein naye jaise is the tagline of ….

A.

Ezzee

B.

RIN

C.

Lux

D.

Pears

Answer» a. Ezzee

Question:

In the brand-product matrix all current existing brand are represented in form of rows referred to as:

A.

Brand equity

B.

Brand Identity

C.

Brand portfolio

D.

Brand Personality

Answer» c. Brand portfolio

Question:

Pepsi Blue in 2003 during cricket world cup is known as _____.

A.

Range brand

B.

Moving the brand up

C.

Moving brand down

D.

Ad-hoc

Answer» d. Ad-hoc

Question:

Amul – Master Chef India , Dream 11 IPL , FBB Miss India are examples

A.

User Imagery

B.

Sponsorship

C.

Event

D.

Road Show

Answer» b. Sponsorship

Question:

_________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere)

A.

Brand personality

B.

User Imagery

C.

Brand Image

D.

Brand symbol

Answer» b. User Imagery