Question:

The major cause of brands losing their credibility and the identity is due to ————-

A.

Brand image

B.

Brand Trap

C.

Brand personality

D.

Brand positioning

Answer» b. Brand Trap

Question:

Which brand repositioned themselves from a beauty soap to ‘ Germ Kill” soap ?

A.

Dove

B.

Pears

C.

Dettol

D.

Lifebuoy

Answer» c. Dettol

Question:

It is one of the strategies of brand extension

A.

Maggi Noodle

B.

Maggie atta noodle

C.

Maggi oats noodle

D.

Maggi masala noodle

Answer» a. Maggi Noodle

Question:

Brand that promotes itself of having an honest and down-to -earth personality

A.

Tata

B.

Gucci

C.

Porsche

D.

Vivo

Answer» a. Tata

Question:

Select the correct brand for the brand building block-. Pressure to invest elsewhere-The sins of complacency and greed

A.

Dove

B.

Top Ramen

C.

Xeorx

D.

Lenovo

Answer» c. Xeorx

Question:

It represents the timeless essence of the brand

A.

Core identity

B.

Extended identity

C.

Brand equity

D.

Brand Symbol

Answer» a. Core identity

Question:

Maggi introducing atta noodles, no onion noodles, chicken noodle, cheese noodle. is the strategy of _____.

A.

Line extension

B.

Brand extension

C.

User Imagery

D.

Brand Identity

Answer» a. Line extension

Question:

Select the correct position – Coke @Rs 10

A.

Cultural symbol

B.

Product class

C.

Price and Quality

D.

Competitor

Answer» c. Price and Quality

Question:

Positioning a product by associating it with a particular user or group of users is called.

A.

  Positioning by Price.

B.

Positioning by usage

C.

Positioning by Product class

D.

Positioning by product user

Answer» d. Positioning by product user

Question:

The brand manager role first developed by __________ in the mid -1930’s.

A.

Johnson and Johnson

B.

HUL

C.

Procter & Gamble

D.

Nestle

Answer» c. Procter & Gamble