A. technical repositioning
B. product repositioning
C. psychological repositioning
D. physiological repositioning
Analyzing Consumer Markets
The product failure that cause opportunity cost of finding other market offering is classified as_________?
A. time risk
B. cost risk
C. availability risk
D. choice risk
The form of human society ‘social stratification’ is classified as__________?
A. social classes
B. economic variables
C. internal factors
D. external factors
The unseen messages in ads that are unnoticeable but can affect consumer’s buying behavior is called_________?
A. selective distortion
B. subliminal perception
C. selective retention
D. selective attention
The customer is disappointed of the purchase if____________?
A. performance shorts of expectations
B. performance meets expectations
C. performance exceeds expectation
D. post purchase actions
The customer will be delighted of the purchase if it is_________?
A. post purchase actions
B. performance exceeds expectation
C. performance shorts of expectations
D. performance meets expectations
The way in which choices are seen and presented by a decision maker is classified as_________?
A. anchor framing
B. critical framing
C. adjustment framing
D. decision framing
The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?
A. planned attention
B. selective distortion
C. planned distortion
D. planned retention
The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?
A. competitive de-positioning
B. competitive repositioning
C. physiological de-positioning
D. brand repositioning
The marketer’s must work hard in the marketing type of___________?
A. selective ad watching
B. selective noticing
C. prepared distortion
D. selective attention