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Analyzing Consumer Markets

According to expectancy model, the process of altering beliefs about the brand is classified as___________?

According to expectancy model, the process of altering beliefs about the brand is classified as___________?

A. technical repositioning
B. product repositioning
C. psychological repositioning
D. physiological repositioning

According to expectancy model, the process of altering beliefs about the brand is classified as___________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The unseen messages in ads that are unnoticeable but can affect consumer’s buying behavior is called_________?

The unseen messages in ads that are unnoticeable but can affect consumer’s buying behavior is called_________?

A. selective distortion
B. subliminal perception
C. selective retention
D. selective attention

The unseen messages in ads that are unnoticeable but can affect consumer’s buying behavior is called_________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?

The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?

A. planned attention
B. selective distortion
C. planned distortion
D. planned retention

The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?

The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?

A. competitive de-positioning
B. competitive repositioning
C. physiological de-positioning
D. brand repositioning

The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________? Read More »

Analyzing Consumer Markets, Marketing Mcqs