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Analyzing Consumer Markets

According to expectancy model, the process of altering beliefs about the brand is classified as___________?

August 15, 2022September 29, 2021 by admin
According to expectancy model, the process of altering beliefs about the brand is classified as___________?

A. technical repositioning
B. product repositioning
C. psychological repositioning
D. physiological repositioning

Categories Analyzing Consumer Markets, Marketing Mcqs

The product failure that cause opportunity cost of finding other market offering is classified as_________?

August 15, 2022September 29, 2021 by admin
The product failure that cause opportunity cost of finding other market offering is classified as_________?

A. time risk
B. cost risk
C. availability risk
D. choice risk

Categories Analyzing Consumer Markets, Marketing Mcqs

The form of human society ‘social stratification’ is classified as__________?

August 15, 2022September 29, 2021 by admin
The form of human society ‘social stratification’ is classified as__________?

A. social classes
B. economic variables
C. internal factors
D. external factors

Categories Analyzing Consumer Markets, Marketing Mcqs

The unseen messages in ads that are unnoticeable but can affect consumer’s buying behavior is called_________?

August 15, 2022September 29, 2021 by admin
The unseen messages in ads that are unnoticeable but can affect consumer’s buying behavior is called_________?

A. selective distortion
B. subliminal perception
C. selective retention
D. selective attention

Categories Analyzing Consumer Markets, Marketing Mcqs

The customer is disappointed of the purchase if____________?

August 15, 2022September 29, 2021 by admin
The customer is disappointed of the purchase if____________?

A. performance shorts of expectations
B. performance meets expectations
C. performance exceeds expectation
D. post purchase actions

Categories Analyzing Consumer Markets, Marketing Mcqs

The customer will be delighted of the purchase if it is_________?

August 15, 2022September 29, 2021 by admin
The customer will be delighted of the purchase if it is_________?

A. post purchase actions
B. performance exceeds expectation
C. performance shorts of expectations
D. performance meets expectations

Categories Analyzing Consumer Markets, Marketing Mcqs

The way in which choices are seen and presented by a decision maker is classified as_________?

August 15, 2022September 29, 2021 by admin
The way in which choices are seen and presented by a decision maker is classified as_________?

A. anchor framing
B. critical framing
C. adjustment framing
D. decision framing

Categories Analyzing Consumer Markets, Marketing Mcqs

The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?

August 15, 2022September 29, 2021 by admin
The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?

A. planned attention
B. selective distortion
C. planned distortion
D. planned retention

Categories Analyzing Consumer Markets, Marketing Mcqs

The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?

August 15, 2022September 29, 2021 by admin
The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?

A. competitive de-positioning
B. competitive repositioning
C. physiological de-positioning
D. brand repositioning

Categories Analyzing Consumer Markets, Marketing Mcqs

The marketer’s must work hard in the marketing type of___________?

August 15, 2022September 29, 2021 by admin
The marketer’s must work hard in the marketing type of___________?

A. selective ad watching
B. selective noticing
C. prepared distortion
D. selective attention

Categories Analyzing Consumer Markets, Marketing Mcqs
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