The fear that product will not perform up to the expectations is classified as_________?
A. physical risk
B. functional risk
C. financial risk
D. social risk
Analyzing Consumer Markets
The consumers who are sensitive in the matter how other see us is classified in the concept of_________?
The consumers who are sensitive in the matter how other see us is classified in the concept of_________?
A. self-concept
B. self-monitors
C. ideal self-concept
D. actual self-concept
The Herzberg’s theory is based on two factors those are________?
The Herzberg’s theory is based on two factors those are________?
A. satisfiers and dissatisfies
B. formal and informal
C. regular and irregulars
D. all of the above
The family, friends, coworkers and neighbors are classified as__________?
The family, friends, coworkers and neighbors are classified as__________?
A. membership groups
B. formal groups
C. transaction group
D. informal groups
All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?
All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?
A. word associations
B. sentence associations
C. Company associations
D. brand associations
To reduce the attributes uncertainty, the customer’s try to find the products with__________?
To reduce the attributes uncertainty, the customer’s try to find the products with__________?
A. discounts
B. lesser prices
C. warranties
D. low demands
The change in attitude based on customer’s association to brands is classified as_________?
The change in attitude based on customer’s association to brands is classified as_________?
A. elaboration route
B. central cues
C. value cues
D. peripheral route
When more and more extrinsic factors play role in the buying decision, the customer most probably follow__________?
When more and more extrinsic factors play role in the buying decision, the customer most probably follow__________?
A. peripheral route
B. central route
C. expectancy cue
D. value cue
The information is collected from consumer rating organizations and mass media is classified as_________?
The information is collected from consumer rating organizations and mass media is classified as_________?
A. public sources
B. experimental sources
C. personal sources
D. commercial sources
The area’s specific subculture and social class is classified as____________?
The area’s specific subculture and social class is classified as____________?
A. economic factors
B. global factors
C. environmental factors
D. cultural factors