A. physical risk
B. functional risk
C. financial risk
D. social risk
The fear that product will not perform up to the expectations is classified as_________? Read More »
Analyzing Consumer Markets, Marketing McqsA. self-concept
B. self-monitors
C. ideal self-concept
D. actual self-concept
A. satisfiers and dissatisfies
B. formal and informal
C. regular and irregulars
D. all of the above
The Herzberg’s theory is based on two factors those are________? Read More »
Analyzing Consumer Markets, Marketing McqsA. membership groups
B. formal groups
C. transaction group
D. informal groups
The family, friends, coworkers and neighbors are classified as__________? Read More »
Analyzing Consumer Markets, Marketing McqsA. word associations
B. sentence associations
C. Company associations
D. brand associations
A. discounts
B. lesser prices
C. warranties
D. low demands
A. elaboration route
B. central cues
C. value cues
D. peripheral route
A. peripheral route
B. central route
C. expectancy cue
D. value cue
A. public sources
B. experimental sources
C. personal sources
D. commercial sources
A. economic factors
B. global factors
C. environmental factors
D. cultural factors
The area’s specific subculture and social class is classified as____________? Read More »
Analyzing Consumer Markets, Marketing Mcqs