The consumer’s buying behavior is largely influenced by___________?
A. social factors
B. cultural factors
C. personal factors
D. all of the above
Analyzing Consumer Markets
The comparison of products benefits with all other market offerings is classified as__________?
The comparison of products benefits with all other market offerings is classified as__________?
A. recognize problem
B. evaluation of substitutes
C. deciding information sources
D. research dynamics
The type of product failure can cause any embarrassment in front of family and friends is classified as___________?
The type of product failure can cause any embarrassment in front of family and friends is classified as___________?
A. social risk
B. attitude risk
C. psychological risk
D. physiological risk
The way in which consumer’s categorize and record financial outcomes of the market offering is classified as _________?
The way in which consumer’s categorize and record financial outcomes of the market offering is classified as _________?
A. critical accounting
B. decision accounting
C. mental accounting
D. geographical accounting
The information acquired from family friends and acquaintances is classified as________?
The information acquired from family friends and acquaintances is classified as________?
A. public sources
B. media sources
C. personal sources
D. commercial sources
The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________?
The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________?
A. anchoring heuristic
B. adjusting heuristic
C. availability heuristic
D. geographical heuristic
The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?
The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?
A. linking product to engaging issue
B. linking product to personal situation
C. triggering emotions to personal values
D. adding an important feature
When customers evaluate more than one positive dimension separately, it is classified as__________?
When customers evaluate more than one positive dimension separately, it is classified as__________?
A. segregate loss
B. segregate gains
C. integrate gains
D. integrate loss
The portion of consumers, who tend to buy more products with lower costs are best classified as________?
The portion of consumers, who tend to buy more products with lower costs are best classified as________?
A. time constrained
B. money constrained
C. availability constrained
D. geographical constrained
The process about how the individual customer come to know about the market offering, is classified as________?
The process about how the individual customer come to know about the market offering, is classified as________?
A. total set of brands
B. brands awareness
C. consideration set
D. availability set