A. attitudes of others
B. anticipated factors
C. unanticipated situational factors
D. conjunctive situational factors
A. demand
B. need
C. motive
D. behaviors
A. linking product to engaging issue
B. linking product to personal situation
C. adding an important feature
D. triggering emotions to personal values
A. selective attention
B. selective noticing
C. selective shopping
D. selective ad watching
A. drive
B. motivation
C. learning
D. cues
A. selective shopping
B. selective ad watching
C. selective attention
D. selective noticing
A. product consumption rate
B. product life cycle
C. product age
D. seller’s decision
The sales frequency of product represents the______________? Read More »
Analyzing Consumer Markets, Marketing McqsA. functional risk
B. financial risk
C. attitude risk
D. factor risk
The thought that buying product would not be worth of the paid price is classified as? Read More »
Analyzing Consumer Markets, Marketing McqsA. integrate loss
B. segregate loss
C. segregate gains
D. integrate gains
A. membership groups
B. primary groups
C. secondary groups
D. both A and B
