A. cancellation principle
B. segregate principle
C. silver lining principle
D. golden lining principle
Analyzing Consumer Markets
In the buying process, the group that have indirect impact on consumers is classified as __________?
A. primary groups
B. secondary groups
C. membership groups
D. formal groups
The needs that arise from psychological states such as need of belonging are classified as ____________?
A. psychogenic
B. biogenic
C. formal needs
D. monitored needs
The religious groups and trade-union groups are best classified in _____________?
A. primary groups
B. secondary groups
C. membership groups
D. transaction groups
When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as ____________?
A. lexicographic heuristics
B. eliminating heuristic
C. heuristics
D. conjunctive heuristic
The belief system that helps in shaping attitudes and behaviors is classified as _____________?
A. core consumer behavior
B. core values
C. multitasking
D. time constrained
The model that explains how customers make decisions in high involvement and low involvement is explained in___________?
A. expectancy elaboration model
B. value elaboration model
C. elaboration likelihood model
D. value likelihood model
The consumer’s seek about the answer of ‘how we think others see us’ is a concept named as a _____________?
A. ideal self-concept
B. actual self-concept
C. self-concept
D. self-monitors
The degree of perceived risk varies with ___________?
A. attribute uncertainty
B. customer self-confidence
C. money at stake
D. all of the above
The process of allocation capacity for some environmental stimulation is called______________?
A. selective retention
B. selective attention
C. selective distortion
D. prepared distortion