The two-factor theory is proposed by ___________?
A. Frederick Herzberg
B. Abraham Maslow
C. Sigmund Freud
D. John Dale
The two-factor theory is proposed by ___________? Read More »
Analyzing Consumer Markets, Marketing McqsA. Frederick Herzberg
B. Abraham Maslow
C. Sigmund Freud
D. John Dale
The two-factor theory is proposed by ___________? Read More »
Analyzing Consumer Markets, Marketing McqsA. our product purchase intention
B. other product purchase intention
C. our product perception
D. other product perception
A. satisfaction
B. dissatisfaction
C. high performance
D. bad performance
A. heuristics
B. realistic
C. realistic
D. social heuristic
A. role
B. status
C. lifestyle
D. personality
A. personality
B. self-goals
C. self-values
D. self-motivation
A. expectancy value model
B. belief based model
C. need based model
D. want based model
A. projective techniques
B. technical techniques
C. classification techniques
D. sampling techniques
A. motivation route
B. elaboration cue
C. central route
D. value route
A. peripheral route
B. elaboration route
C. value route
D. likelihood route
The mean of persuasion in elaboration likelihood model is ____________? Read More »
Analyzing Consumer Markets, Marketing Mcqs