The two-factor theory is proposed by ___________?
A. Frederick Herzberg
B. Abraham Maslow
C. Sigmund Freud
D. John Dale
Analyzing Consumer Markets
The more intense the product’s positivism, the customer is closer to us, then the customer can adjust ____________?
The more intense the product’s positivism, the customer is closer to us, then the customer can adjust ____________?
A. our product purchase intention
B. other product purchase intention
C. our product perception
D. other product perception
The function of closeness between product’s performance and product expectation is classified as ___________?
The function of closeness between product’s performance and product expectation is classified as ___________?
A. satisfaction
B. dissatisfaction
C. high performance
D. bad performance
The use of mental shortcuts or use of thumb rules in buying products are classified as ___________?
The use of mental shortcuts or use of thumb rules in buying products are classified as ___________?
A. heuristics
B. realistic
C. realistic
D. social heuristic
A person’s pattern of living and as expressed in activities and opinions is best classified as ____________?
A person’s pattern of living and as expressed in activities and opinions is best classified as ____________?
A. role
B. status
C. lifestyle
D. personality
The distinguishing psychological traits that lead to responses to environmental stimuli are classified as ___________?
The distinguishing psychological traits that lead to responses to environmental stimuli are classified as ___________?
A. personality
B. self-goals
C. self-values
D. self-motivation
The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?
The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?
A. expectancy value model
B. belief based model
C. need based model
D. want based model
The techniques such as sentence completion and word association are classified as ____________?
The techniques such as sentence completion and word association are classified as ____________?
A. projective techniques
B. technical techniques
C. classification techniques
D. sampling techniques
The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow _____________?
The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow _____________?
A. motivation route
B. elaboration cue
C. central route
D. value route
The mean of persuasion in elaboration likelihood model is ____________?
The mean of persuasion in elaboration likelihood model is ____________?
A. peripheral route
B. elaboration route
C. value route
D. likelihood route