A. consideration set
B. availability set
C. total set of brands
D. brands awareness
A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B
The factors that influence the purchase decision and purchase intention are __________? Read More »
Analyzing Consumer Markets, Marketing McqsA. drive
B. motivation
C. learning
D. cues
The changes in behavior occur because of some experiences is classified as ____________? Read More »
Analyzing Consumer Markets, Marketing McqsA. adding an important feature
B. triggering emotions to personal values
C. linking product to engaging issue
D. linking product to personal situation
A. laddering
B. motivation hierarchy
C. intentional hierarchy
D. sampling hierarchy
A. central route
B. value route
C. motivation route
D. elaboration route
A. psychological processes
B. motivation process
C. buying process
D. monitoring process
The motivation, learning and perception all are included in ___________? Read More »
Analyzing Consumer Markets, Marketing McqsA. motivation
B. intensity
C. demonization
D. psychogenic factors
The persuasion of goal with less or more vigor objectives is classified as _________? Read More »
Analyzing Consumer Markets, Marketing McqsA. personal sources
B. commercial sources
C. public sources
D. experimental sources
A. rational
B. motivation
C. biogenic factors
D. self-concept
