The failure of any product, that can have health risk for user is classified as_________?
A. financial risk
B. social risk
C. physical risk
D. functional risk
Analyzing Consumer Markets
A group whose values and behaviors are rejected by individuals is classified as________?
A group whose values and behaviors are rejected by individuals is classified as________?
A. aspiration groups group
B. associative group
C. dissociative group
D. inspiration group
The concept which defines the ‘person’ and it’s interaction with the environment is classified as________?
The concept which defines the ‘person’ and it’s interaction with the environment is classified as________?
A. lifestyle
B. personality
C. role
D. status
The ‘selective distortion’ and ‘selective attention’ are the types of_________?
The ‘selective distortion’ and ‘selective attention’ are the types of_________?
A. motivational process
B. sampling process
C. perceptual process
D. technical process
The parents and siblings are the part of___________?
The parents and siblings are the part of___________?
A. family orientation
B. inspirational orientation
C. group orientation
D. opinion orientation
The persuasion route based on customer rational consideration and buying diligence is explained in_________?
The persuasion route based on customer rational consideration and buying diligence is explained in_________?
A. value cues
B. central route
C. peripheral route
D. central cues
Step in the information search in the buying process, the milder search state is classified as_______?
Step in the information search in the buying process, the milder search state is classified as_______?
A. less attention
B. heightened attention
C. data attention
D. research attention
According to expectancy model, the redesigning of the whole product is classified as_______?
According to expectancy model, the redesigning of the whole product is classified as_______?
A. fake positioning
B. real positioning
C. brand positioning
D. market positioning
The process of learning the differences from similar stimulus and adjusting responses accordingly is classified as_________?
The process of learning the differences from similar stimulus and adjusting responses accordingly is classified as_________?
A. discrimination
B. motivation drive
C. motivation cue
D. behavior learning
The consumer’s seek, for the answer of ‘how we like to view ourselves’ is a concept named by__________?
The consumer’s seek, for the answer of ‘how we like to view ourselves’ is a concept named by__________?
A. self-concept
B. self-monitors
C. ideal self-concept
D. actual self-concept